Attention, a leading social marketing agency founded in 2006, announced today the appointment of Tom Buontempo as president. Tom’s appointment strengthens Attention and its leadership team, which oversees the industry’s most expansive social media marketing practice within an integrated agency today.
Tom joins Attention from KBS, the agency’s parent company, where he most recently served as Chief Business Development Officer, working across the KBS group of companies, including Attention. KBS acquired Attention in March 2014, adding its social media marketing expertise to KBS’s unique mix of specialisms. As a fully integrated creative, advertising and marketing agency, KBS taps into Attention’s deep understanding of the social media landscape and consumers’ social behaviors in inventing across the entire customer journey for shared brand clients.
At Attention, Tom will be responsible for overall agency expansion across services and clients, talent and culture, and partnerships and prospects. He will report into CEO Curtis Hougland, and work closely with the senior management team including COO Paul Beck, CMO Dana Griffin and Creative Director Dan Janoff. As co-founder of KBS’s Content Labs unit, which houses social and content practices, a brand newsroom and content studio, Tom will also continue to oversee this specialism and the invention of new ways consumers can share and socialize along the purchase journey in addition to his new responsibilities at Attention.
“Tom is serious social,” said Curtis Hougland, CEO of Attention. “He has a rare background in combining advanced analytics and content to create award-winning social experiences. His leadership with clients and employees will continue our mission to prove social media’s role in driving brand consideration and purchase intent.”
Tom was recently named to Business Insider's 30 Most Creative People in Social Media list and has worked on content and social media efforts for such brands as BMW, Intel and American Express.view more - Hires, Wins & Business
Genres: Peoplelbbonline.com, Mon, 28 Jul 2014 15:13:49 GMT