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Attend Dos Equis' Most Interesting Masquerade in the Virtual World


Editors' Choice: Havas NY launches interactive Masquerade with Oculus Rift download in March

Attend Dos Equis' Most Interesting Masquerade in the Virtual World

Dos Equis and The Most Interesting Man in the World have launched the Most Interesting Man's Interactive Masquerade. Havas Worldwide NY, Dos Equis’ creative agency of record, Interlude and M ss ng P eces have partnered on the experience, using Interlude’s innovative, seamless video technology on the interactive video which allows consumers to custom choose their path through a richly populated Masquerade in search of the Most Interesting Man’s little black book. Consumers that succeed can enter for a chance to win a trip to the real Dos Equis Masquerade in New Orleans this November. You can find out more at  

In conjunction, Dos Equis has launched a breakthrough virtual reality experience built for Oculus Rift. Developed by Havas Worldwide NY in partnership with M ss ng P eces and the director team Felix & Paul, this is a first in live-action story-driven virtual reality (rather than using CGI) and pioneers brand storytelling in this new technology and medium. Built for the Oculus Dev Kit II (and eventually Samsung Gear VR), this will be, for many consumers, their first VR experience and the closest they can get to the Most Interesting Man and his world. This video experience will be available for download in the Oculus Rift store through March 2015. 


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Havas UK, Fri, 31 Oct 2014 09:13:50 GMT