Attack! Marketing (http://www.attackmarketing.com/) has announced the addition of Pete D’Andrea as VP of Partnerships at their New York office. Pete will be a key player on the agency’s growing leadership team and further build out its burgeoning Strategic Partnership group over the next six months.
Signaling the next phase in Attack!’s growth as a brand-direct, national experiential agency, D’Andrea will also work to expand Attack!’s customer base and evolving strategic partnerships across the country. He brings nearly 15 years of brand activation and experiential expertise from agencies including AMP and Brite Promotions, where he built in-house social capabilities and proprietary digital platforms for the country’s largest CPG, sports, technology, and millennial-facing brands.
“We’ve invested heavily in technology and people over the past two years and it’s led up to this point in our advancement. We’re at a stage where brand clients are taking a far more long-term view of experiential, and Pete is the kind of person that can turn that view into thriving partnerships. He’s really a perfect fit for us,” said Co-Founder and CXO Andrew Loos.
D’Andrea’s forward-view on the industry has earned him a place among thought leaders rapidly transforming experiential into a vital and increasingly standalone marketing channel for major brands. “Pete is one of the voices in our space that has really propelled experiential into what it is today and what it will be in the next 5 years. We’re excited to have him bring that vision and drive to Attack! He sees things the way we do, and right now that’s critical for us as we move into the next level of our field,” commented Christian Jurinka, Co-Founder and CEO.
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Categories: Recruitment, Business Serviceslbbonline.com, Tue, 10 Sep 2013 10:15:12 GMT