senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

AT&T Users Swoon for the 'Network Guys'

17/03/2014
223
Share
Likeable chaps represent brand's tech knowledge in two spots by BBDO New York

Yesterday AT&T debuted a new network campaign during CBS coverage of NCAA Basketball’s “Selection Sunday.” Created by BBDO New York, “Network Guys” was designed to tout AT&T’s network advantages and technological cunning in a very simple and likeable way. Two new spots feature a duo of network specialists—high tech guys with a down to earth perspective— who work tirelessly to deliver a better experience for customers. The tagline is “Building you a better network.”


Credits


Agency: BBDO New York

Client: AT&T

Title: “Rock Band” & “Carry On”

 

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Erik Fahrenkopf

Senior Creative Director: LP Tremblay

ACD/Art Director: Grant Mason

ACD/Copywriter: Iain Nevill

 

Group Executive Producer: Julie Collins

Senior Producer: Angela Narloch

Executive Music Producer: Melissa Chester

 

Production Company: Smuggler

Director: Randy Krallman

Director of Photography: Nigel Bluck

Line Producer: Cory Berg

 

Editing Company: Cosmo Street

Editor, “Carry On: Tom Scherma

Editor, “Rock Band”: Aaron Langley

Executive Producer: Maura Woodward

 

Visual Effects: Mass Market

Executive Producer: Louisa Cartwright

More News from lbbonline.com
54
0
Work of the Week
Work of the Week: 14/06/24
14/06/2024
332
0
ALL THEIR NEWS
Work from
Haai
Haai
04/02/2012
25
0
Lotto
Loterie Nationale
04/02/2012
11
0
Beavers
Chaudfontaine
04/02/2012
12
0
ALL THEIR WORK