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AT&T Users Swoon for the 'Network Guys'

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Likeable chaps represent brand's tech knowledge in two spots by BBDO New York

AT&T Users Swoon for the 'Network Guys'

Yesterday AT&T debuted a new network campaign during CBS coverage of NCAA Basketball’s “Selection Sunday.” Created by BBDO New York, “Network Guys” was designed to tout AT&T’s network advantages and technological cunning in a very simple and likeable way. Two new spots feature a duo of network specialists—high tech guys with a down to earth perspective— who work tirelessly to deliver a better experience for customers. The tagline is “Building you a better network.”


Agency: BBDO New York

Client: AT&T

Title: “Rock Band” & “Carry On”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Erik Fahrenkopf

Senior Creative Director: LP Tremblay

ACD/Art Director: Grant Mason

ACD/Copywriter: Iain Nevill


Group Executive Producer: Julie Collins

Senior Producer: Angela Narloch

Executive Music Producer: Melissa Chester


Production Company: Smuggler

Director: Randy Krallman

Director of Photography: Nigel Bluck

Line Producer: Cory Berg


Editing Company: Cosmo Street

Editor, “Carry On: Tom Scherma

Editor, “Rock Band”: Aaron Langley

Executive Producer: Maura Woodward


Visual Effects: Mass Market

Executive Producer: Louisa Cartwright

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Genres: Comedy, People

Categories: Phones, Consumer Electronics, Mon, 17 Mar 2014 16:44:36 GMT