Yesterday AT&T debuted a new network campaign during CBS coverage of NCAA Basketball’s “Selection Sunday.” Created by BBDO New York, “Network Guys” was designed to tout AT&T’s network advantages and technological cunning in a very simple and likeable way. Two new spots feature a duo of network specialists—high tech guys with a down to earth perspective— who work tirelessly to deliver a better experience for customers. The tagline is “Building you a better network.”
Credits
Agency: BBDO New York
Client: AT&T
Title: “Rock Band” & “Carry On”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Director: Erik Fahrenkopf
Senior Creative Director: LP Tremblay
ACD/Art Director: Grant Mason
ACD/Copywriter: Iain Nevill
Group Executive Producer: Julie Collins
Senior Producer: Angela Narloch
Executive Music Producer: Melissa Chester
Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Nigel Bluck
Line Producer: Cory Berg
Editing Company: Cosmo Street
Editor, “Carry On: Tom Scherma
Editor, “Rock Band”: Aaron Langley
Executive Producer: Maura Woodward
Visual Effects: Mass Market
Executive Producer: Louisa Cartwright