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AT&T Shares Stories From the Network with New Docu-shorts

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Organic, BBDO New York & BBDO Atlanta team up to launch short series directed by Andrew Wonder

AT&T Shares Stories From the Network with New Docu-shorts

AT&T has developed a social content series consisting of multi-platform, multi-format “docu-stories” which showcase how real people accomplish amazing things and overcome impressive obstacles thanks to the promise of the nation’s strongest 4G LTE signal.

The “docu-story” films have been launched on AT&T social platforms along with cinemagraphs and Instagram portraits. The three new videos tell the stories of Chris Hadjez, director of the Marine Animal Rescue society; Liza Jernow, a New York food stylist; and Ben Albano, a race-car driver who is training to win a championship race. The work was created by Organic and BBDO, AT&T’s digital and creative partners respectively, and directed by Andrew Wonder of Station Film.




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Music

Audio Post Production: Sonic Union

Producer: Melissa Chester

Sound Design: Max Phillips

Sound Mix: Mike Marinelli

Offline

Edit Company: Wax Editorial

Editor: Stephen Jess + JasonSager

Executive Producer: Toni Limpari

Producer: Evan Meeker

Production Company

Director: Andrew Wonder

DOP: Cameron Michael

Producer: Alon Simcha

Production Company: Warhorse

Creative Agency

Chief Creative Officer: Greg Hahn, (Organic) Chris Kelly

Copywriter: (Organic) Marilyn Manno, Justin Lerner

Creative Agency: Organic, BBDO New York, BBDO Atlanta

Digital Producer: Courtney Fallow

Executive Creative Director: Matt MacDonald

Executive Creative Directors: (Organic) Paul Kekalos

Producer: Jess Jacklin

Worldwide Chief Creative Officer: David Lubars

Genres: Documentary

Categories: Mobile Network, Consumer Electronics

lbbonline.com, Tue, 11 Aug 2015 10:45:39 GMT