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AT&T Shares Stories From the Network with New Docu-shorts

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Organic, BBDO New York & BBDO Atlanta team up to launch short series directed by Andrew Wonder

AT&T Shares Stories From the Network with New Docu-shorts

AT&T has developed a social content series consisting of multi-platform, multi-format “docu-stories” which showcase how real people accomplish amazing things and overcome impressive obstacles thanks to the promise of the nation’s strongest 4G LTE signal.

The “docu-story” films have been launched on AT&T social platforms along with cinemagraphs and Instagram portraits. The three new videos tell the stories of Chris Hadjez, director of the Marine Animal Rescue society; Liza Jernow, a New York food stylist; and Ben Albano, a race-car driver who is training to win a championship race. The work was created by Organic and BBDO, AT&T’s digital and creative partners respectively, and directed by Andrew Wonder of Station Film.




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Agency / Creative
Production
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Genres: Documentary

Categories: Mobile Network, Consumer Electronics

lbbonline.com, Tue, 11 Aug 2015 10:45:39 GMT