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AT&T Prints Veteran's 'Invisible' Résumés on Camouflage for Veteran’s Day

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BBDO launches OOH and 30-second spot directed by Arts & Sciences' Sean Meehan

AT&T Prints Veteran's 'Invisible' Résumés on Camouflage for Veteran’s Day

For nearly a century, AT&T has been dedicated to supporting those who serve the United States. And this Veteran’s Day, AT&T has partnered with BBDO to create an out-of-home activation that highlights AT&T’s commitment to hiring 20,000 veterans by 2020. 

Camouflage uniforms are used by military personnel to become invisible during a war. But it’s when veterans return to civilian life and begin looking for jobs that they can feel more invisible.


The campaign, which will run in Atlanta, Dallas, New York and Washington DC, includes wild postings, print, static and digital bus shelters, and a large painted wall in New York, and showcases real resumes from veterans who are now employed by AT&T. The campaign will run through the end of November and asks companies to join AT&T in seeing their potential, not just their service.

Another way AT&T is showing its support for service members and their families is through discounts for active military, veterans and first responders. A 30-second spot, called 'The Wait', highlights this offer through the story of the joy that follows when a spouse and his deployed loved one finally connect.


Camouflage Resume Campaign

Chief Creative Officer, Worldwide, BBDO: David Lubars 

Chief Creative Officer, New York, BBDO: Greg Hahn 

EVP, Group Executive Creative Director, BBDO: Matt MacDonald

Executive Creative Director, BBDO: David Povill

Executive Creative Director, BBDO: David Cuccinello

Creative Director, BBDO: Katie Brinkworth

Creative Director, BBDO: Mike Costello

Associate Creative Director, BBDO: Julio D’Alfonso

Associate Creative Director, BBDO: Luis Marques

VP, Director of Project Management, BBDO: Colin Vidika

Senior Project Manager, BBDO: Cornelia Berg

Associate Art Producer, BBDO: Lizzy Lehn

Creative Director, Studio Head, BBDO: Celine Nahas

Art Producer, EG+: Eric Ortega

Sr. Production Artist, EG+: Christina Romani

Copy Editor, BBDO: Homer Marrs

Content Management Lead, BBDO: PD Shindell

Motion Design Lead, BBDO: Jason Levesque

Motion Designer, BBDO: Justin Volz

Managing Director, BBDO: Doug Walker 

Managing Director, BBDO: Rachel Nairn

SVP, Senior Director, BBDO: David McKenzie 

Account Director, BBDO: Andrea Bass 

Account Supervisor, BBDO: Jhordan Ford

Account Executive, BBDO: Kristy Han 

Account Executive, BBDO: Leah Pozin 

Chief Strategy Officer, BBDO: Crystal Rix

EVP, Head of Integrated Planning, BBDO: Angela Jones

EVP, Head of Brand Planning, BBDO: Tim Millar

Senior Brand Planner, BBDO: Alex Morrison

Communications Planner, BBDO: Kristen Farnam


AT&T “The Wait” Credits

Agency: BBDO, Hearts & Science

Client: AT&T

Title: “The Wait”

Chief Creative Officer, Worldwide, BBDO: David Lubars 

Chief Creative Officer, New York, BBDO: Greg Hahn 

EVP, Group Executive Creative Director, BBDO: Matt MacDonald

Executive Creative Director, BBDO: David Povill

Executive Creative Director, BBDO: David Cuccinello

Creative Director, BBDO: Katie Brinkworth

Creative Director, BBDO: Mike Costello

Associate Creative Director, BBDO: Toby Brewer

Associate Creative Director, BBDO: Will Lindberg

VP, Director of Project Management, BBDO: Colin Vidika

Group Executive Producer, BBDO: Julie Collins

Executive Producer, BBDO: Katie Porter 

Managing Director, BBDO: Doug Walker 

Managing Director, BBDO: Rachel Nairn

SVP, Senior Director, BBDO: David McKenzie 

Account Director, BBDO: Andrea Bass 

Account Supervisor, BBDO: Jhordan Ford

Account Executive, BBDO: Kristy Han 

Chief Strategy Officer, BBDO: Crystal Rix

EVP, Head of Integrated Planning, BBDO: Angela Jones

EVP, Head of Brand Planning, BBDO: Tim Millar

Senior Brand Planner, BBDO: Alex Morrison

Communications Planner, BBDO: Kristen Farnam


Production Company: Arts & Sciences

Director: Sean Meehan

Managing Partner/Executive Producer: Marc Marie

Head of Production: Christa Skotland

Line Producer: Sam McGarry


Editorial: Rock Paper Scissors 

Editor: Adam Pertofsky

Assistant Editor: Derrick Monks

Executive Producer: Raná Martin

Producer: Janae Abraham


Telecine Company: Company 3 NY

Telecine Artist: Sofie Borup

Producer: Alexandra Lubrano


Conform/Finish Company: A52

Executive Producer: Kim Christensen

Producer: Drew Rissman

Production Coordinator: Andrew Rosenberger

Lead Flame Artist: Dan Ellis

Audio Finishing: Lime Studios

Executive Producer: Susie Boyjan

Mixer: Rohan Young

Asst Mixer: Ben Tomastik


Music: Turning Studios

Producer: Carla de Menezes Ribeiro

Composer: Elliott Wheeler

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Genres: People, Storytelling

Categories: Smart watch, Consumer Electronics

BBDO North America, Thu, 08 Nov 2018 15:54:33 GMT