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AT&T It's Not Complicated: Legends

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BBDO New York & Atlanta debuts latest spots for popular campaign

AT&T It's Not Complicated: Legends

 

This past weekend, during television coverage of the NCAA Men’s Basketball Championship “Elite Eight,” AT&T debuted the latest iteration of its popular “It’s Not Complicated” campaign.  Only this time, the advertising is of legendary proportions.
 
Tapping into the basketball theme, the new ads (from BBDO Atlanta and BBDO New York) star slightly bigger “kids”:  basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell.  Legends of the game, these four former players know, first-hand, the value of being bigger and faster – just like AT&T’s wireless network.
 
 
 
The spots broke Saturday and will air for the duration of the tournament (in tandem with the current on air “It’s Not Complicated” commercials featuring a collection of wise-beyond-their-years children).
 
Credits
 
Agency: BBDO Atlanta and BBDO New York
Client: AT&T
Title: “Slow Break,” “Up Top”
 
Chief Creative Officer: David Lubars
Executive Creative Director: Erik Fahrenkopf
Executive Creative Director: LP Tremblay
Creative Director: Stephen McMennamy
Creative Director: Alex Russell
ACD/Art Director: Rory Odani
ACD/Copywriter: Jason Miller
ACD/Copywriter: Alex Taylor
Art Director: Jesse Snyder
Copywriter: Carl Jannerfeldt
 
Director of Integrated Production: Dave Rolfe
Producer: Angela Narloch
Music Producer: Melissa Chester
Business Affairs Manager: Cristina Blanco
 
Production Company: Caviar
Director: Jorma Taccone
Director of Photography: Mark Williams
Executive Producer: Michael Sagol
Line Producer: BP Cooper
 
Editing: Lost Planet
Editor: Chris Huth
Executive Producer: Krystn Wagenberg
Producer: Lauren Hafner Addison
 
Visual Effects: Spontaneous NY
Producer: Bryce Edwards
Audio Post: Sonic Union
Mixer: Steve Rosen
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Genres: People

Categories: Utilities, Mobile phones

BBDO New York, Tue, 02 Apr 2013 10:07:40 GMT