AT&T It's Not Complicated: Legends

This past weekend, during television coverage of the NCAA Men’s Basketball Championship “Elite Eight,” AT&T debuted the latest iteration of its popular “It’s Not Complicated” campaign.  Only this time, the advertising is of legendary proportions.

 

Tapping into the basketball theme, the new ads (from BBDO Atlanta and BBDO New York) star slightly bigger “kids”:  basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell.  Legends of the game, these four former players know, first-hand, the value of being bigger and faster – just like AT&T’s wireless network.

 

 

 

The spots broke Saturday and will air for the duration of the tournament (in tandem with the current on air “It’s Not Complicated” commercials featuring a collection of wise-beyond-their-years children).

 

 

Agency: BBDO Atlanta and BBDO New York

Client: AT&T

Title: “Slow Break,” “Up Top”

 

Chief Creative Officer: David Lubars

Executive Creative Director: Erik Fahrenkopf

Executive Creative Director: LP Tremblay

Creative Director: Stephen McMennamy

Creative Director: Alex Russell

ACD/Art Director: Rory Odani

ACD/Copywriter: Jason Miller

ACD/Copywriter: Alex Taylor

Art Director: Jesse Snyder

Copywriter: Carl Jannerfeldt

 

Director of Integrated Production: Dave Rolfe

Producer: Angela Narloch

Music Producer: Melissa Chester

Business Affairs Manager: Cristina Blanco

 

Production Company: Caviar

Director: Jorma Taccone

Director of Photography: Mark Williams

Executive Producer: Michael Sagol

Line Producer: BP Cooper

 

Editing: Lost Planet

Editor: Chris Huth

Executive Producer: Krystn Wagenberg

Producer: Lauren Hafner Addison

 

Visual Effects: Spontaneous NY

Producer: Bryce Edwards

Audio Post: Sonic Union
Mixer: Steve Rosen