AT&T Enlists Some Famous Mouths for Google Assistant Voice Remote Spot

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BBDO Los Angeles, Critical Mass and Dieste show the simplicity of modern home entertainment with the voice controlled remote campaign
AT&T Enlists Some Famous Mouths for Google Assistant Voice Remote Spot

This week, AT&T launched a new TV service - AT&T TV - and has enlisted a star-studded line-up in a new campaign to demonstrate the answer to modern home entertainment. 

Created by BBDO, the campaign, aptly titled ‘Famous Mouths,’ launches with a :30 second and a series of :15 second spots showcasing a number of recognisable celebrity mouths sharing their everyday voice commands.

AT&T TV uses the new Google Assistant-powered voice remote, users have the ability to find the things they love with a voice command. AT&T TV brings all the content you love into one easily searchable place, all controlled with your voice. 

Some of the familiar faces (or mouths - more specifically) you can expect to hear from include: 

  • LeBron James
  • ‘Dolores’ from Westworld (Evan Rachel Wood)
  • Jonathan Van Ness
  • Martha Stewart
  • Jonathan Dos Santos 
  • Missy Elliott
  • RuPaul
  • Thalia
  • Tracy Morgan
  • ‘Frodo’ from Lord of the Rings (Elijah Wood)

The 360 campaign, which includes TV, Social, Digital and Retail, will run from March 2nd to May 31st. 

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AT&T

SVP, Advertising and Marketing Communication: Valarie Vargas                                               

VP, Advertising and Social Media: Marc Burns

Director, Advertising: Chris Payne                                           

Lead Manager, Advertising: Desiree Ho     

Senior Manager, Advertising: Jenn Wang

Senior Manager, Advertising: Aaron Schwartz

Director, Diversity Advertising: Mariel Llenza

Lead Manager, Diversity Advertising: Emma Velez-Lopez

AVP, Digital Strategy and Performance: Melissa Smith

Digital Marketing Director: Masha Gaidouk

Lead Digital Marketing Manager: Tracy Threlkeld

BBDO

Chief Creative Officer, Worldwide: David Lubars 

Chief Creative Officer, New York: Greg Hahn 

Chief Creative Officer, Omnicom for AT&T: Matt MacDonald

Executive Creative Director: David Povill

Executive Creative Director: David Cuccinello

Creative Director: Katie Brinkworth

Creative Director: Mike Costello

Creative Director, Head of Design: John Moeller

Sr. Copywriter: Jimmy Burton

Associate Creative Director: Will Lindberg

Designer: Leslye Graham

Group Executive Producer: Julie Collins

Executive Producer: Katie Porter 

Senior Producer: Whitney Husnik

Junior Producer: Briana Hemphill

EVP, Managing Director: Rachel Nairn 

SVP, Account Lead AT&T: Stacia Parseghain

SVP, Senior Director: Shane Chastang

Account Director: Allie Knill 

Account Supervisor: Heloise Palacio 

Account Executive: Lane Davis 

EVP, Head of Strategy: Tim Millar

VP, Communications Planning Director: Mac Russell

Planning Director: Alex Morrison

Communications Planner: Kristen Farnam 

VP, Director of Project Management: Colin Vidika

Senior Project Manager: Cornelia Berg

CRITICAL MASS

VP, Executive Creative Director: Frank Dattalo

Creative Director: Dimitri Kalagas

Associate Creative Director: Rance Randle

Senior Designer: Alice McCarthy

Copywriter: Amanda Kim

Designer: Alexa Aguila

Associate Creative Director: Will Danilow

Designer: Julia Meade - Designer

Senior Copywriter: Kristin Wellmer

Senior Copywriter: Brendan Duffy

EVP, Client Services: Lisa Zandy

VP, Client Partner: Heather Livengood

Senior Account Director: Rosanne Ramos

Account Manager: Nicole Aguirre

Account Executive: Olivia Knight 

DIESTE

Group Creative Director: Abe Garcia

Associate Creative Director: Dario Campos

Sr. Copywriter: Rodrigo Fernandez

Sr. Copywriter: Ernesto Martinez

Executive Producer: John Costello

Managing Director: Lonnie Limon

Group Account Director: Beatrice Sagaria-Rossi

Account Director: Adriana Calderon

HEARTS & SCIENCE:

President Hearts & BBDO: Ralph Pardo

Managing Executive Director: Mike Venables

Executive Director, AT&T Consumer Media: Shanae Johnson

Senior Director, Strategy: Adam Block

Senior Director, Strategy: Christiana Messina 

Director Video, Strategy: Andres Torrente

Associate Director: Jeff Fisher

PRODUCTION PARTNERS

Production Company: Radical Media

Director: Dave Meyers

DP: Scott Cunningham

Executive Producer(s): Jim Bouvet, Frank Scherma

Head of Production: Cathy Dunn

Line Producer(s): Lisa Brugliera, Steve Fredriksz

Editing

Editorial: Exile 

Editor(s): Shane Reid, Conor O’Neill & Will Butler 

Asst Editor(s): Ersin Dogruer, Rex Lowry

Executive Producer: CL Weaver

Head of Production: Jennifer Locke

Producer: Michael Miller

Telecine

Telecine Company: Company 3 LA

Telecine Artist: Stefan Sonnenfeld

Producer: Gabriel Wakeman

Finishing

Conform/Finish Company: Method Studios LA

Head of Production/Executive Producer: Heather Saunders

Lead Flame Artist: Wensen Ho

Audio

Audio Finishing: Lime Studios

Executive Producer: Susie Boyjan

Mixer: Dave Wagg

Asst Mixer: Matthew Conzelmann

Graphics

Graphics: LVLY 

Executive Producer: Bryce Edwards

Music

Music Company: Songs for Film and TV

Chief Creative Director: David Fisher

Composer: Eric Kinny & Rob Kleiner

Music Company: Squeak E. Clean

Executive Producer: Christina Carlo

Licensed Music:  

Artist: Laura White

Track: ‘Looks so Good’

Artist: New Edition

Track: Cool It Now

Genres: People, Dialogue

Categories: Media and Entertainment, TV and Radio

BBDO New York, 2 months ago