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AT&T Enlists Some Famous Mouths for Google Assistant Voice Remote Spot



BBDO Los Angeles, Critical Mass and Dieste show the simplicity of modern home entertainment with the voice controlled remote campaign

AT&T Enlists Some Famous Mouths for Google Assistant Voice Remote Spot

This week, AT&T launched a new TV service - AT&T TV - and has enlisted a star-studded line-up in a new campaign to demonstrate the answer to modern home entertainment. 

Created by BBDO, the campaign, aptly titled ‘Famous Mouths,’ launches with a :30 second and a series of :15 second spots showcasing a number of recognisable celebrity mouths sharing their everyday voice commands.

AT&T TV uses the new Google Assistant-powered voice remote, users have the ability to find the things they love with a voice command. AT&T TV brings all the content you love into one easily searchable place, all controlled with your voice. 

Some of the familiar faces (or mouths - more specifically) you can expect to hear from include: 

  • LeBron James
  • ‘Dolores’ from Westworld (Evan Rachel Wood)
  • Jonathan Van Ness
  • Martha Stewart
  • Jonathan Dos Santos 
  • Missy Elliott
  • RuPaul
  • Thalia
  • Tracy Morgan
  • ‘Frodo’ from Lord of the Rings (Elijah Wood)

The 360 campaign, which includes TV, Social, Digital and Retail, will run from March 2nd to May 31st. 


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Genres: Dialogue, People

Categories: TV and Radio, Media and Entertainment

BBDO New York, Wed, 04 Mar 2020 14:27:51 GMT