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AT&T Digital Life 'Pets Talking'

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BBDO New York launch digital campaign

AT&T Digital Life 'Pets Talking'

AT&T has just launched its latest digital campaign in support of the brand’s recently developed home security and automation service: AT&T Digital Life. With Digital Life, homeowners can secure and access their home from their desktop, smartphone or tablet; remotely lock and unlock doors; keep an eye on their home with indoor/outdoor video cameras; control lights and thermostat and much more.  

 
The campaign, created by BBDO New York on behalf of AT&T, is called, Pets Talking and showcases the various ways that Digital Life let’s you control your home remotely—all from the perspective of pets who can’t explain the weird stuff happening around the house when the humans are gone.

 

 
To kickoff the campaign, three candid “pet testimonial teaser films” are being released on Facebook and Youtube featuring interviews with pets, convinced that their house is alive…or something…

 


The films drive viewers to Pets-Talking.com, a Facebook app where visitors not only learn more about Digital Life, but can dive deeper into the secret lives of their very own pets by generating customized, shocking confessional interview videos from their personal pet photos.

 

 
The confessionals can then be shared out on social media and also used as teaser ads for Digital Life to encourage more people to come back to the Pets Talking app to create and share more pet “confessions.”


Credits


Agency: BBDO New York
Client: AT&T
Title: Pets Talking
 

Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
ECD/ Director of Innovation: Mathias Appelblad
Creative Director, Design: George Ernst
Creative Director: John Heath
ACD/Copywriter: Rick Williams
ACD/Art Director: Marcel Yunes
Designer: Doug Loffredo
Designer: Eddie Crutcher
Executive Producer of Content & Development: Julian Katz      
Executive Producer of Content & Development: Nicholas Gaul
Interactive Producer: Diana Try
Group Executive Interactive Producer: Joe Croson
Director of User Experience: Jeff Puskar
Senior Technical Lead: Jessica Criscione
Quality Assurance Director: Anwar Salem 
 
Production Company: Smuggler
Director: Randy Krallman
 

Interactive Company: Caviar Interactive
Producer: Bas Schutte
Technical Director: Sun Komen
Technical Lead: Ralph Kuijpers
 

VFX: Zoic Studios

Executive Creative Director: Chris Jones & Loni Peristere

Head of Broadcast Production: Ian Unterreiner

Executive Producer: Cally Morton

Bidding Producer: Jennie Burnett

VFX Coordinator: Anna Chang

VFX Supervisor: Ryan McDougal

3D Lead: Chris Barsamian, Jason Monroe, Scott Rosekrans

2D Lead: Jason Bergman

 

Editorial: Butcher

Editorial Executive Producer: Rob Van

Editorial Producers: Renee Haar, Priscilla Colon

Editor: Tom Vogt

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Genres: Comedy, Visual VFX

Categories: Utilities, Mobile phones

BBDO New York, Thu, 06 Jun 2013 13:18:47 GMT