In the wake of this week’s MLB All Star game, tonight AT&T will unveil a new local advertising effort in support of its NY Yankees sponsorship.  

The campaign focuses on all the ways AT&T can help Yankee fans stay connected with their favorite team (such as video calling, photo sharing, and voice calling), and features die-hard fans who communicate through creative parodies of the renowned “Let’s Go, Yankees” chant.

The campaign was created by BBDO New York, with production by Biscuit Filmworks.