BBDO New York
Mon, 21 Jul 2014 12:30:17 GMT
In the wake of this week’s MLB All Star game, tonight AT&T will unveil a new local advertising effort in support of its NY Yankees sponsorship.
The campaign focuses on all the ways AT&T can help Yankee fans stay connected with their favorite team (such as video calling, photo sharing, and voice calling), and features die-hard fans who communicate through creative parodies of the renowned “Let’s Go, Yankees” chant.
The campaign was created by BBDO New York, with production by Biscuit Filmworks.
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Producer: Melissa Chester
Sound Design: Barking Owl
Edit Company: Rock Paper Scissors
Editor: Aaron Tompkins
Post Production Company: Spontaneous
Director: Aaron Stoller
Production Company: Biscuit Filmworks
Creative Agency: BBDO New York
Art Director: Mark Voehringer
Chief Creative Officer: (WW) David Lubars, (NY) Greg Hahn
Copywriter: Rob Munk
Executive Creative Director: Matt MacDonald
Executive Producer: Diane Hill
Strategist: Rebecca Nadilo
TV Producer: Jessica Jacklin
Categories: Mobile Network, Consumer ElectronicsBBDO New York, Mon, 21 Jul 2014 12:30:17 GMT