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AT&T Chants for the Yankees in New Campaign from BBDO NY

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Biscuit Filmworks' Aaron Stoller channels the spirit of MLB All Star game

AT&T Chants for the Yankees in New Campaign from BBDO NY

In the wake of this week’s MLB All Star game, tonight AT&T will unveil a new local advertising effort in support of its NY Yankees sponsorship.  

The campaign focuses on all the ways AT&T can help Yankee fans stay connected with their favorite team (such as video calling, photo sharing, and voice calling), and features die-hard fans who communicate through creative parodies of the renowned “Let’s Go, Yankees” chant.

The campaign was created by BBDO New York, with production by Biscuit Filmworks.




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Music

Producer: Melissa Chester

Sound Design: Barking Owl

Offline

Edit Company: Rock Paper Scissors

Editor: Aaron Tompkins

Post Production / VFX

Post Production Company: Spontaneous

Production Company

Director: Aaron Stoller

Production Company: Biscuit Filmworks

Client

Advertiser: AT&T

Creative Agency

Creative Agency: BBDO New York

Art Director: Mark Voehringer

Chief Creative Officer: (WW) David Lubars, (NY) Greg Hahn

Copywriter: Rob Munk

Executive Creative Director: Matt MacDonald

Executive Producer: Diane Hill

Strategist: Rebecca Nadilo

TV Producer: Jessica Jacklin

Genres: Comedy

Categories: Mobile Network, Consumer Electronics

BBDO New York, Mon, 21 Jul 2014 12:30:17 GMT