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AT&T Celebrates US-Wide 5G with Quirky Spokes-Character, Lily


BBDO, Critical Mass, Dieste, Hearts & Science and Hungry Man collaborate in spot starring and directed by Milana Vayntrub

AT&T Celebrates US-Wide 5G with Quirky Spokes-Character, Lily
Shortly after announcing its network milestone, AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. 

This time, Lily is shown back in an AT&T store and making a big deal about the launch of nationwide 5G on AT&T. For customers, that big deal includes a free Samsung Galaxy Note 20 5G with eligible trade-ins. Consumers will also see Lily come alive on AT&T social channels in the coming weeks to further uncomplicate 5G for consumers in her approachable and relatable way.

The ad will run on TV and online. The campaign was created in partnership with AT&T, BBDO Los Angeles and Critical Mass. 


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Categories: Utilities, Mobile Network

BBDO North America, Wed, 12 Aug 2020 17:29:53 GMT