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AT&T and BBDO Prank Passersby with 'Just OK' Valentine's Day Cards

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Agency constructs a card kiosk in Los Angeles for the most romantic day of the year

AT&T and BBDO Prank Passersby with 'Just OK' Valentine's Day Cards

AT&T and BBDO found a fun and unique way to extend AT&T’s recently launched 'Just OK is not OK' advertising campaign.  

Specifically for Valentine’s Day, AT&T constructed a card kiosk in Los Angeles, offering Just OK Valentine’s Day cards such as 'All of Me Likes Some of You' and 'We go together like two people with limited options'.  They then filmed people’s reactions.  

Further supporting this effort is a BuzzFeed Listicle and animated social posts.

Taken together, this local activation effort is designed to reinforce the point that settling for Just OK can have unintended consequences.  Or as the film says, “Valentines Should Never Be Just Ok. Neither Should Your Wireless Network.”

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Media Agency

Media Agency: Hearts & Science

Production Company

Director: Win Bates

Production Company: BBDO Studios

Creative Agency

Account Supervisor: Jhordan Ford

Associate Creative Director: Julio D’Alfonso, Luis Marques

Creative Agency: BBDO New York

Director of Project Management: Colin Vidika

Executive Creative Director: David Povill, David Cuccinello

Executive Producer: Kristin Tomborello

Group Executive Creative Director: Matt MacDonald

Head of Brand : Tim Millar

Junior Art Director: Morgan Hoff

Junior Copywriter: Nina Austin

Managing Director: Doug Walker, Rachel Nairn

Producer: Laura Cray

Senior Brand Strategist: Alex Morrison

Senior Director: David McKenzie

Genres: Animation, People, Dialogue

Categories: Utilities, Mobile Network

BBDO New York, Fri, 15 Feb 2019 17:38:45 GMT