AT&T 2013 Debuts 2013 B-to-B Campaign

This week AT&T debuts their 2013 b-to-b campaign.  The advertising builds on the b-to-b platform launched with BBDO New York in 2011 with a continued focus on “real stories” and real business solutions afforded by AT&T.  The new campaign expands the work to reflect a broader range of enterprises, from small to big. Hertz and Amtrak are among the companies featured in showcasing AT&T’s wide-reaching network capabilities. 

 

Birthday:

 

 

Lone Traveler:

 

 

Changes:

 

 

Credits

 

Agency: BBDO New York

Client: AT&T

Title: “Birthday,” “Lone Traveler,” “Changes”

 

Chief Creative Officer: David Lubars

Executive Creative Director: Dennis Lim

Executive Creative Director: Juliana Cobb

Creative Director: Michael Ashley

Creative Director: Tom Bagot

 

Executive Producer: Julie Collins

Executive Producer: Cheryl Gackstetter

Executive Music Producer: Melissa Chester

 

Production Company: Smuggler

Director: Henry Alex Rubin

 

Editorial Company: Lost Planet

Editor: Charlie Johnston

Editor: Jay Rabinowitz

 

Visual Effects: Spontaneous

Producer: Bryce Edwards