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AT&T 2013 Debuts 2013 B-to-B Campaign

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BBDO New York continues focus on 'real stories'

AT&T 2013 Debuts 2013 B-to-B Campaign

 

This week AT&T debuts their 2013 b-to-b campaign.  The advertising builds on the b-to-b platform launched with BBDO New York in 2011 with a continued focus on “real stories” and real business solutions afforded by AT&T.  The new campaign expands the work to reflect a broader range of enterprises, from small to big. Hertz and Amtrak are among the companies featured in showcasing AT&T’s wide-reaching network capabilities. 
 
Birthday:
 
 
Lone Traveler:
 
 
Changes:
 
 
Credits
 
Agency: BBDO New York
Client: AT&T
Title: “Birthday,” “Lone Traveler,” “Changes”
 
Chief Creative Officer: David Lubars
Executive Creative Director: Dennis Lim
Executive Creative Director: Juliana Cobb
Creative Director: Michael Ashley
Creative Director: Tom Bagot
 
Executive Producer: Julie Collins
Executive Producer: Cheryl Gackstetter
Executive Music Producer: Melissa Chester
 
Production Company: Smuggler
Director: Henry Alex Rubin
 
Editorial Company: Lost Planet
Editor: Charlie Johnston
Editor: Jay Rabinowitz
 
Visual Effects: Spontaneous
Producer: Bryce Edwards
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BBDO New York, Fri, 12 Apr 2013 09:21:09 GMT