This week AT&T debuts their 2013 b-to-b campaign. The advertising builds on the b-to-b platform launched with BBDO New York in 2011 with a continued focus on “real stories” and real business solutions afforded by AT&T. The new campaign expands the work to reflect a broader range of enterprises, from small to big. Hertz and Amtrak are among the companies featured in showcasing AT&T’s wide-reaching network capabilities.
Birthday:
Lone Traveler:
Changes:
Credits
Agency: BBDO New York
Client: AT&T
Title: “Birthday,” “Lone Traveler,” “Changes”
Chief Creative Officer: David Lubars
Executive Creative Director: Dennis Lim
Executive Creative Director: Juliana Cobb
Creative Director: Michael Ashley
Creative Director: Tom Bagot
Executive Producer: Julie Collins
Executive Producer: Cheryl Gackstetter
Executive Music Producer: Melissa Chester
Production Company: Smuggler
Director: Henry Alex Rubin
Editorial Company: Lost Planet
Editor: Charlie Johnston
Editor: Jay Rabinowitz
Visual Effects: Spontaneous
Producer: Bryce Edwards