Global digital services business Atos and OLIVER, the world’s leading in-housing company, have scooped three top B2B Marketing Awards: Best Integration of Sales and Marketing (Gold), Best Use of Account-Based Marketing (Gold) and Most Commercially Successful Campaign (Silver).
‘New Business Through Deal-Based Marketing’
Taking home Best Integration of Sales and Marketing and Best Use of Account-Based Marketing, the team’s New Business Through Deal-Based Marketing project demonstrated why Atos is a leader in digital services.
Collaboratively, the team developed and implemented a strategic, systematic and creative approach to winning new business for Atos, both with new and existing clients. The campaign used differentiated, high-value content and client engagement to increase the pipeline and win-rate over a three-year period.
‘The Currency of Cyber Trust’
Winning Silver in the Most Commercially Successful Campaign category, The Currency of Cyber Trust was a piece of work aimed at establishing Atos as a leader in cyber security. It was a critical business challenge for a business of Atos’ size and reputation globally. The team conducted a piece of independent research that would explore cyber security as a societal issue in the digital age. It offered unique, versatile thought leadership that exceeded download goals with personalised content that provided to be a priority at Board level.
Matt Osborn, senior account director at OLIVER, said: “We have worked in close collaboration with Atos since 2016, and are so happy to be recognised for the work that’s gone into making these campaigns a huge success for this brilliant global brand. We’re particularly thankful to Atos for allowing us to push the boundaries, taking them beyond the stereotypical marketing strategies that usually exist within this competitive industry.”
The B2B Marketing Awards recognise the contribution of the B2B professional community to marketing services and brands around the world.