Atomic Named MandM Direct's First Creative Agency of Record

Atomic are MandM Direct’s first creative agency of record, having previously handled all communications in-house. The brief is to support the building of the MandM Direct brand, which will help continue MandM Direct’s strong growth. 

The win follows a four-way competitive pitch process that included other leading creative agencies. The AAR led the pitch.

Tom Goode, customer and E-commerce director for MandM Direct, said: “We are thrilled to be working with Atomic to help further build our brand. We have a very specific brief we are looking for support with, and throughout the pitch process, we felt Jon and the team understood us as a brand and what we are looking to achieve. Their structured approach aligns with our test and learn culture. We are very excited to get to work.”

Jon Goulding, CEO at Atomic, said: “MandM Direct is a hugely exciting business, and we are thrilled to get the chance to work with them to build their long-term brand. Like many successful digital-first brands, they have reached a point where performance comms alone is no longer enough to realise the growth they want to achieve and the opportunity they have in front of them. Our mission is to transform brand growth whilst at the same time enhancing the effectiveness of their performance marketing that has helped them already build an incredible business. With our unique structure and approach, Atomic are set up perfectly to deliver this, and we can’t wait to get started.” 

Atomic will begin working on the brand straight away and the development of a new brand creative platform, with a large media spend campaign due to go live in October this year.