Atomic London Launches XL Catlin Brand with a Bold Campaign

XL Group, the global insurance company, has today launched new brand XL Catlin with a global advertising campaign created by Atomic London. The ‘Insurance for a Bold New World’ campaign follows the acquisition of Catlin Group Ltd by XL Group earlier this year.

Global digital OOH takeovers include Liverpool Street, Fenchurch Street, Monument and Bank stations in London, along with Paris Airport, Zurich Airport, Frankfurt Airport and Bermuda Airport. Sites in the US include Times Square, and a print ad will appear in Insurance Day magazine.

The campaign was created by Matt Lee and Brian Riley, with design and illustration from Pete Mould.

Elliott Bundy, XL Catlin chief communication and marketing officer, said: “Our new brand and marketing campaign assumes features of both XL and Catlin’s personalities and our collective history as innovators. We’ve retained XL’s ‘Make Your World Go’ tagline and taken it a step further to reflect our readiness to collaborate closely with clients to help us discover solutions for both familiar and more complex risks and add the most value to their risk management strategies.”

Nick Fox, founding partner at Atomic London, said: “The world of insurance is changing very fast and innovation becomes the most important skill. This campaign reflects the aspiration and what we believe is the very real opportunity for XL Catlin to truly break new ground in the sector. We’re thrilled to launch this brand campaign that announces the beginning of a new chapter.”