Union Hand-Roasted Coffee, the DTC speciality coffee roaster has launched their new advertising campaign by Atomic London.

The brand campaign 'Create Your Perfect Union' launches this week across Youtube, Facebook and Instagram featuring a series of ads that highlight the unique moments that go hand in hand with enjoying quality coffee at home, from listening to your favourite playlist to getting lost in a book.

Each individual 20 sec spot brings to life one of those moments, through beautiful hand-drawn illustrations. Each spot opens with a simple cup of coffee, which is then slowly revealed to be part of a much bigger, visually striking illustration, the coffee cup making up just one part of the overall scene.

Dave Henderson, creative partner at Atomic London said: "it's such an absolute pleasure to work with such a first-class brand. We all know how quickly the DTC market is growing and that's great, but we should remember it's even more vital for brand in this position to ensure they're distinctive and engaging."

Kerttu Inkeroinen, marketing and e-commerce director at Union Hand-Roasted said: "The past year has meant that consumers are spending more time at home and are looking to re-create their daily café-quality cup at home. We have seen an explosion in our direct-to-consumer channels and we are thrilled to launch this brand campaign to drive further awareness for our freshly roasted, speciality coffee proposition."

The campaign launches this week across digital and social channels, looking to drive further awareness and online sales for the high-flying DTC coffee brand.