Wed, 23 May 2018 16:26:09 GMT
Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign designed to celebrate movies and reignite connections among people who share a love of entertainment.
The multimedia campaign debuts May 23, just in time for the summer movie season, with a national TV spot featuring actress Anna Faris, directed by blockbuster filmmaker Peter Berg. Deutsch created the comedic campaign that will span TV, Cinema, Radio, Digital, and OOH.
Designed to appeal broadly to all audiences, the campaign positions Atom as a fan’s passport to an elevated experience that can only be delivered by the Atom app: social sharing, flexible advance purchasing of movie tickets and concessions, and digital ticketing.
In the commercial titled “Anna’s Night Out,” movie fanatic Faris instigates a night at the movies with Atom. Using the app, she picks the movie, invites her friends, selects preferred seats and pre-orders a tub of popcorn, all while parodying memorable movie moments at each step of the experience. As the story unfolds, Atom’s benefits come to light, such as skipping box office and concession lines. The spot ends with Anna playfully scanning her Atom digital ticket to enter the theatre, enjoying popcorn in her seat, and feeling thoroughly delighted by the Atom VIP experience.
“Going to the movies with friends is the best way to experience a film and having an easier way for people to go to the movies is critical,” said Faris. “Trust me, when you skip the line with the Atom app, you will say ‘Yippee ki-yay movie lovers!’”
“It’s like the Global Entry of movie apps,” said Berg. “A few taps and you’re in!”
“As we prepare for a blockbuster summer at the box office, and therefore a blockbuster summer on our ticketing platform, we felt now was the ideal time to kick-start our first-ever brand campaign,” said Amber Tarshis, Head of Marketing for Atom Tickets. “The campaign reinforces our key value propositions of share-ability, flexibility and convenience in purchasing movie tickets using Atom. As an entity that believes in working with the industry, we were thrilled to work with Peter to give our first campaign a truly cinematic feeling. Anna is a great representation of our brand, as she truly is that relatable and lovable movie fan.”
“Atom Tickets is changing the game for people who love to go out to the movies,” says Janet Higdon, EVP, Executive Creative Director at Deutsch. “The app allows users to invite friends, choose seats together, and even pre-order concessions so you can skip all the theatre lines. We’re launching Atom’s app by celebrating years of film through some of the most iconic movie moments of all time with none other than the movie lover herself, Anna Faris.”
The campaign features a robust cinema buy with NCM and Screenvision to reach core moviegoers. Digital has the longest running creative across platforms with ads appearing on Hulu and YouTube.
The campaign also utilises New York City’s Taxi TVs and the LINK system for out-of-home advertising. Additionally, Atom Tickets is partnering with ESPN and PopSugar to specifically target the entertainment male and female audience.
Atom also continues its iHeartRadio partnership into 2018 across all platforms with Ryan Seacrest voiced spots, event activations including an LA-based Street Food Cinema Sponsorship and Wango Tango integration, and weekly giveaways with ‘Free Movie Fridays’ across 400 U.S. radio stations.
Recently, Atom welcomed Hollywood powerhouses and Seven Bucks Productions co-founders Dwayne Johnson and Dany Garcia to the company’s advisory board. They join Steven Spielberg, J.J. Abrams, and Tyler Perry to serve as a resource to the company, as Atom continues to develop the most innovative and convenient theatrical movie experiences to consumers.
The Atom experience also comes to life across the web thanks to seamless ticketing integrations with leading tech and social platforms, including: Amazon, IMDb, Google, Facebook and Instagram.