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ATKPLN Teams up with Oncor to Show How Boat Safety Matters in Animated Musical Spot

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Texas-based energy company Oncor introduces Buck, the Oncor Truck

ATKPLN Teams up with Oncor to Show How Boat Safety Matters in Animated Musical Spot

Animated design studio ATKPLN has teamed with Texas-based energy company Oncor, for a new campaign where colorful characters enliven a young audience on the importance of boat safety. With a team of artists that effectively operate as 8-year-olds trapped in adult bodies, ATKPLN brings a refreshing youthful energy to the spot with ease, matching elevated character design with a sprightly cinematic animation style that gives kids an important safety message with a dose of entertainment. 

The narration by Buck, the Oncor Truck, takes us back to Saturday morning cartoons, with engaging characters urging boat passengers to be aware of their surroundings to enjoy a safe sailing adventure. The spot marks an ongoing collaboration between ATKPLN and Oncor, having previously worked together on two campaigns, including the #KeepAwayFromPowerLines campaign in 2018. With the creative shorthand gained from hour-long kickoff calls and wrap dinners, the talented Oncor creative team reunited with ATKPLN with excitement for a fresh look. The new spot gives the character design a 2022 “glow up” from the 2018 campaign, matching the quality of animation kids see on their favourite animated movie that they’ve watched for the 115th time.

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Client: Oncor

Production: ATKPLN

Executive Creative Director: Daniel DelPurgatorio

Associate Creative Director: Daniel Pernikoff

Executive Producer: Marvin Robinson

Senior Producer: Justin Skerpan

Managing Director: David Bates

CG Supervisor: Jeff Masters

CG Generalist: Daniel Ries

Compositing Lead: Daniel Pernikoff

Compositing/Finishing Artist: Laychin Lee

Technical Supervisor: Travis Saul

Technical Director: Callista Taliaferro

Master Control: Justin Gladd

Script: Jeff Spencer

Storyboard & Concept Artist: Bill Halliar

CG Generalist: Guilherme Proenca

Rigging Artists: Jarom Brand

Producer: Hert Zollner

CG Lead: Erwin Dumoulin

CG Artists: Gijs van Kooten, Erwin Dumoulin, Roy Nieterau, Ziggy Deutz, Tim van Dulmen, Sander Bultman, Diewer Feldbrugge, Auke de Vries, Tom Hankins, Alex van der Aa

Genres: Animation

Categories: Safety, Corporate, Social and PSAs

Press Kitchen, Thu, 31 Mar 2022 07:14:00 GMT