Thu, 03 May 2018 17:07:35 GMT
Newly-launched strategic creative group ATK PLN is amplifying its editorial offerings, forming a strategic alliance with LA-based production shop BUTCHER Post.
ATK PLN will represent BUTCHER’s full slate of editorial talent in the Texas market, with BUTCHER dually representing ATK PLN’s editorial talent in their markets.
The alliance fuses the forward-looking approach both companies are taking to embrace the shifting business models and infrastructures in the commercial production space, focusing on their core creative offerings, with strategic partnerships that offer their clients an extension of services and styles. ATK PLN’s premium design, animation and live action chops will be complemented by the top-notch cutting skills of BUTCHER Post’s editors.
Notes ATK PLN Managing Director David Bates, “With ATK PLN, we aim to bring our clients the best creative services across creative strategy, production and post production, which means we will continue to focus on our strengths and partner with like-minded companies to complement our in-house skillset. Aligning with Butcher Post’s team of talented editors will allow us to offer our clients top-notch editorial services while we focus on the design, animation, live action and creative strategy that our team excels best at.”
BUTCHER Post has also adapted to the future of work in the commercial production space. After noticing an increasing trend in clients requesting that editors work out of their office spaces, they made the shift in 2016 to eliminate a brick and mortar location, allowing the flexibility to go directly to their clients on a project-by-project basis, embracing a ‘Butcher Anywhere’ approach that has resonated well with their client base.
Adds BUTCHER Post Executive Producer Rob Van, “David and EP Jim Riche are truly looking toward the future in what they are creating at ATK PLN. One of our goals has always been to align with companies with similar mindsets that will resonate with our clients, and ATK PLN is a great fit.”
ATK PLN launched in February by Reel FX commercial division and former Shilo owner/Creative Director Jose Sebastian Gomez, who is leading the shop as Executive Creative Director.view more - Hires, Wins & BusinessPress Kitchen, Thu, 03 May 2018 17:07:35 GMT