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Athletes Roger Federer, Chari Hawkins and Chloe Abbott Dream Big for Running Brand On

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Director Marie Schuller teams up with RSA Films for the ‘Dream On’ campaign  

Athletes Roger Federer, Chari Hawkins and Chloe Abbott Dream Big for Running Brand On

Director Marie Schuller and RSA Films partnered with premium running brand On for a new campaign celebrating dreaming big. 

Released ahead of this summer’s Olympic Games in Tokyo, the ‘Dream On’ campaign features On athletes Roger Federer, Chari Hawkins, Chloe Abbott, Jake Riley, David Brown, Jerome Avery, and the On Athletics Club. 

The campaign was shot in Switzerland and Barcelona, with Marie directing remote crews in Hong Kong and San Diego. 

“This first communication of ‘Dream On’ represents a pivotal moment in the On brand. Representing our mission, to ignite the human spirit through movement, the film focuses on a universally shared moment of humans actively dreaming - eyes closed, picturing their ambition. We partnered with RSA to bring a new aesthetic and tone to the big sports anthem, featuring a large mix of On’s global team of professional athletes, many on their way to the summer Olympics this year. “ Alex Griffin, director of marketing, On. 

On believe that it’s not the human body that determines whether you cross the finish line, reach the peak or dare to dream the big idea – it’s the human spirit. 


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Client 

Client: On 

Athletes

Athletes: Chari Hawkins, Roger Federer, Chloe Abbott, Jake Riley, David Brown, Jerome Avery, The On Athletics Club 

Production 

Production Company: RSA Films 

Director: Marie Schuller 

Producer: Nancy Ryan 

Production Manager: Elspeth Vince 

DOP: Franklin Dow 

Service Company Switzerland: Studio Voile 

Producer: Lina Baumann 

Service Company Hong Kong: RSA Hong Kong 

Producer: Marco Leung 

Service Company LA: RSA LA 

Producer: Morna Ciraki 

Service Company Barcelona: Rare House 

Producer: Laura Diaz 

Service Company New York: Markus Marty 

Voice Over: Chloe Abbott 

Edit: The Quarry 

Editor: Sam Jones 

Grade: Jax Harney 

Grade Producer: Franky Mchadwick 

Post: Envy Post Production 

Producer: Vanessa Troop 

Flame Artist: Kieran Baxter 

Sound: Rich Martin

Genres: People, Storytelling, Dialogue

Categories: Clothing and Fashion, Sportswear

RSA Films, Thu, 15 Jul 2021 14:09:23 GMT