Wed, 29 Sep 2021 10:14:42 GMT
Allianz, one of the world’s leading insurers and asset managers, has launched a campaign championing women in sport that leverages three of the insurer’s sports and culture partnerships.
The campaign was created by award-winning full service agency CHS, who were tasked with the creative development, video production, media strategy and campaign management.
The ‘What would you tell your eight-year-old self’ concept allows the athletes to reflect on their incredible sporting achievements and offer inspirational advice to younger generations. Allianz used their strategic partnerships with Team GB, ParalympicsGB and England Rugby to headline the star-studded campaign.
The campaign features inspirational advice from Dame Sarah Storey, the most successful British Paralympian of all time, double Olympic rowing champion Helen Glover and Emily Scarratt, Shanaugh Brown and Bryony Cleall from England’s Six Nations-winning Red Roses team.
The campaign was brought to life across a series of teaser social videos on Facebook and Instagram, all directing traffic to a hero YouTube film.
Philip Morris, account director at CHS: “We were absolutely delighted that Allianz trusted us to bring their vision for a women in sport campaign to life.
“The project was the perfect one to showcase CHS’s full-service credentials. So many of the team were heavily involved across accounts, creative, video and media departments, and we are so unbelievably proud of the final creative.
“The opportunity to work with real-life heroes certainly doesn’t come round everyday, and we hope the campaign inspires the next generation to similar heights.”view more - Creative
Genres: Dialogue, Storytelling, People
Categories: Insurance, FinanceCHS, Wed, 29 Sep 2021 10:14:42 GMT