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Athletes Battle Wolves and Dragons in Stunning BBC Winter Olympics Spot

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Smith & Foulkes direct 'The Fearless are Here' animated film from Y&R London

Athletes Battle Wolves and Dragons in Stunning BBC Winter Olympics Spot
 A bold an exhilarating animated 2D film created at Nexus Studios' duo Smith & Foulkes in collaboration with Y&R London is at the centre of the BBC’s ‘The Fearless are Here’ campaign that heralds the arrival of the 2018 Winter Olympics. 

Via the thrilling and abstract journey of a luger, skier, curler, snowboarder, ski jumper and ice skater, the film depicts the psychological and physical obstacles Winter Olympics athletes face in their quest to be the best in the world. 

From the beginning, the ambition was to focus on the feeling that fear and anxiety induce in top level athletes rather than simply represent it as a physical monster. The creative focus became how to dramatise the negative emotions that must be conquered in order to succeed. This drove the team towards a more shapeshifting, morphing animation style. 

BBC Winter Olympics 2018 from Nexus Studios on Vimeo.

Smith & Foulkes researched live action filming techniques for action sports in the quest to achieve an authentic sense of movement through a 3D space and a team of artists at Nexus Studios worked to create the entirely 2D spot which was drawn and animated in a virtual environment using emerging VR cinematography software. Working in this way and with a perceivable depth provided the ideal testing ground and enabled the team to experiment at an early stage and consider different camera angles, just as if you were shooting in live action and with the sensibility of having a handheld camera. 

Alan Smith notes: “There have been many memorable BBC Olympic title spots created over the years so the pressure was on from the start to bring something special to the party. It’s impossible to completely rewrite the story of the Winter Olympics; there are after all only so many sports to choose from. For starters, skiers were always going to hurtle down mountains. We just tried to bring a new visual approach to portray the intense drama of winter sports.”

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Client

Advertiser: BBC

Brand: BBC Winter Olympics

Offline

Editor: Dave Slade, James Alexander

Creative Agency

Agency Production: Kat Maidment

Creative Agency: Y&R London

Executive Creative Director: Mark Roalfe

Creatives: Gavin McGrath, Jim Bolton, Psembi Kinstan

Production Company

Director: Smith & Foulkes

ECD: Chris O'Reilly

Producer: Tracey Cooper

Production Company: Nexus Studios

Production Manager: Rebecca Archer

Music

Composer: Fred Ashworth

Music Production: Native Music

Sound Design: Anthony Moore @ Factory

Animation

Animation Supervisor: Michal Firkowski

Animators: Duncan Gist, Hozen Britto, Ines Scheiber, Peter Lowey

Art Director: Alice Duke, Shen Yi

Clean Up Animation : Christina Nerland, Duane Uba, Giacomo Autili, Judit Boor

Compositing Lead: Abel Kohen

Compositors: Chris Moran, Daniele Baiardini, Elliott Kajdan, John Taylor

Designer: Callum Strachan, David Feliu, Jamie Jones, Maxime Dupuy, Melanie Climent

FX Animation: Frankie Swan, Ines Scheiber

Lead Animation: Bishoy Gendi

Genres: Animation, Idents

Nexus Studios, Mon, 22 Jan 2018 12:41:20 GMT