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Astronaut Mother Gets the Gift of Christmas in Macy's Spacefaring Spot

Creative 616 Add to collection

Martin De Thurah directs touching ad 'Believe in the Wonder of Giving'

Astronaut Mother Gets the Gift of Christmas in Macy's Spacefaring Spot

Macy’s has launched its 2018 Christmas campaign highlighting the idea of believing in the wonder of giving.

This year’s anthem, 'Space Station', centres around an astronaut who is in space over the holiday season, and her seven year-old daughter, Mia. The mum keeps in contact with her family over video transmission, and keeping her company in space is Sunny – a snowpal hand-made by Mia. As the spot unfolds, we see the wonder of the holiday season through an ingenious plan hatched by Mia. The spot ends with the line, 'Believe in the Wonder of Giving'.

The 60-second spot, created by Macy’s and BBDO New York, will run on TV, as well as social platforms. It was directed by Martin De Thurah through Epoch Films.

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Post Production / VFX

CG Artist: Tuna Unalan, Michael Marsek, Casey Reuter, Vitaliy Burov

CG Artists: Rick Walia

CG Supervisor: Olivier Varteressian

Compositing: Robert Bruce, Tim Reagan, Nick Tanner, Jacob Slutsky, Yebin Ahn

Executive Producer: Charlotte Arnold

Matte Painting: Sue Jang

Post Production Company: Blacksmith

Producer: Bindy St. Leger

VFX Supervisor: Daniel Morris, Iwan Zwarts

Production Company

Director: Martin De Thurah

Executive Producer: Melissa Culligan

Line Producer: Michaela Johnson

Production Company: Epoch Films


Composer: Joel Hartman for Soundtree Music

Executive Producer: Jay James

Head of Production: Luis Almau

Music Company: Soundtree Music

Sound Designer: Brian Emrich

Sound Mix: Steve Rosen @ Sonic Union


Edit Assistant: Theo Mercado

Edit Company: Work Editorial

Editor: Rich Orrick

Executive Producer: Erica Thompson

Producer: Chris Delarenal

Senior Producer: Jamie Lynn Perritt

Creative Agency

Account Director: Justin Perrelli

Account Executive: Charlie Kunze, Clare Driggs

Associate Producer: Corie Rosenblatt

Business Affairs Manager: Nancy Espinal

Chief Creative Officer: Greg Hahn

Creative Agency: BBDO New York

Creative Director: Bianca Guimaraes

Director of Music: Rani Vaz

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Executive Producer: Katie Porter

Group Executive Producer: Dan Blaney

Music Producer: Julia Millison

Planning Director: Liz Simons

Senior Creative Director: Tom Kraemer, Peter Alsante

Senior Director: Corey Cirillo

Senior Project Manager: Noreen Masih

Worldwide Chief Creative Officer: David Lubars

Genres: Visual VFX, Storytelling, Dialogue

Categories: Retail and Restaurants , Retail Stores

BBDO New York, Mon, 05 Nov 2018 15:05:50 GMT