Assembly Launches Dedicated Beauty Department

New York based post production company, Assembly, has announced the launch of a new, dedicated Beauty division within its VFX department, helmed by industry veterans Josh Laurence and Alan Balian.

Josh Laurence joins Assembly as VFX supervisor, with 32-years of experience in the advertising, fashion and feature film industries as a Beauty artist. Josh spent 11 years establishing a premiere film and commercial Beauty studio in New York and Chennai - supervising finishing for Prada, Chloe, Gucci, Estee Lauder, Maybelline, Pat McGrath, David Yurman, Harry Winston, Tom Ford, and many others. In addition to Beauty for advertising, Josh also led teams of artists on projects for major studios such as HBO, Warner Brothers, MGM, and others. At Assembly Josh is bringing his experience to service top fashion, beauty and luxury brands in executing top-tier video content. 

Alan Balian is Assembly’s new executive producer of Beauty and Luxury. Alan has worked at the forefront of fashion, beauty and luxury goods content creation for two decades, including eight years at Gloss Studios. He has been heavily involved in guiding the industry’s top photographers through the early days of digital photography and into motion capture, to supervising video editing, colour grading, and VFX services for iconic brands such as clients Prada, Chloe, Tommy Hilfiger, Calvin Klein and Gucci. 

Alan’s technological and creative expertise complements Assembly’s core mission to utilise versatile, industry-leading technologies to facilitate premier creative environments for clientele, from film to fashion and more. 

Together at Assembly, the team has recently developed work for Beauty brands such as Pat McGrath, Harry Winston and Zeghani Jewelry, in addition to films featuring Naomi Campbell, Nicola Coughlan, Halle Berry and Jennifer Lawrence. 

Managing director of Assembly, Colin Moneymaker comments: “When we started Assembly a year ago, we knew Beauty and Luxury brands would be a key component of our success, so we're thrilled to have the team of Josh and Alan onboard to spearhead this division which is already doing an impressive array of work with an unbeatable roster of clients. I'm really looking forward to growing our capabilities in service of the luxury brand market, and seeing what campaigns Josh and Alan bring through the Assembly doors. “

Launched in 2021, Assembly is a New York based post production company with a hybrid cloud and location-based series of studios in Manhattan, offering colour grading,VFX, beauty, editorial suites and dailies across commercial and long form work. 

The studio’s creative highlights include work for iconic brands such as Hershey’s, Google and ESPN, in addition to longform entertainment work for Hulu, A24 and Showtime.  

Find out more here.