Aspall Cyder has appointed its first ever major agency to lead its ambitious plans for growth in the cider category.
The family-owned Aspall, one of the UK’s ‘coolest brands’ according to the CoolBrands report, is looking to expand its presence in the category and build increased equity in its brand.
Aspall has tasked J Walter Thompson London with creating an evolved positioning and brand platform for the business across multiple channels.
The premium cider category is experiencing increased activity and the recent momentum and innovation in craft beer is seen as a significant opportunity for cider makers.
James Whitehead, Chief Executive of J. Walter Thompson London, said: “We are delighted to be working with Aspall. They are an elegant blend of family tradition, artisanal skills and cutting edge innovation. We believe that our approach to placing brands at the centre of culture is a good fit for what is an exciting category.”
Des Smith, Chief Executive at Aspall, said: “We’re are delighted to be partnering with J. Walter Thompson London. We believe they have the experience, skills and outlook to be able to grow our business in the ambitious ways that we want it to grow. We are very much looking forward to developing some exciting and effective work with them.