Asia’s First Socially Networked Trading Portal, 8 Securities, Launches in Hong Kong

HONG KONG – Friday March 23, 2012 – 8 Securities has announced that its much anticipated online Trading Portal goes live this week. The new portal is set to revolutionize online trading with its easy to use, customizable platform with a wide array of apps.  The trading platform will include an integrated social network function so that users can exchange ideas and track trends with a community of smart investors, while choosing to retrieve real time data, news, and research on different markets through a single view. 

 

 “This is the first real innovation in online trading for more than a decade,” says Mathias Helleu, the Executive Chairman of 8 Securities. “The introduction of a new investment tool that we call ‘Social Analysis’ is a milestone in the development of online trading.  The platform is initially being launched for trading in Hong Kong and US markets, but has been developed to become a truly global platform over time.  We look forward to bringing investors a simple, personalized, transparent and socially connected online trading experience.”

 

TBWA\Hong Kong was appointed to handle the design, production and development of the prospect site, and has been working closely with 8 Securities since the inception of their business idea.

 

“8 Securities embodies TBWA’s core beliefs of disrupting conventions,” says Joanne Lao, Managing Director at TBWA\Hong Kong. “We are delighted to partner with such an innovative company and look forward to seeing them grow from strength to strength.”

 

The innovative online Trading Portal has continued to receive international accreditations for its success in changing the face of online trading prior to its official debut. 8 Securities was a finalist in the TechCrunch Disrupt Beijing Awards 2011 and was named a Top 5 Startup in Asia 2011 by Amazon Web Services.

 

8 Securities has also been well received at home in Hong Kong.  In the Battle of the Apps II held in Hong Kong in mid-December 2011, 8 Securities’ Trading Portal was voted by industry practitioners as the “Top App” from 12 finalists.

To experience the powerful, customizable, social and unlimited trading portal for yourself, please visit: www.8securities.com

 

FULL CREDITS

 

Project Name: 8 Securities 

Creative Agency: TBWA\TEQUILA\ Hong Kong

Client: 

 

Executive Creative Director: Mark Ringer

Head of Digital: Luke Eid

Head of Digital Creative: Betty Ho 

Copywriter(s): Jonathan Mak

Senior Digital Art Director: Liou Ming 

Digital Art Director: Wai Lam Pan, Yuen Yee Lui

Senior Technical Producer(s): Denny Wong

Programming: Mimosa Poon

Associate Account Director: Vivian Wong

 

Category/Exposure: Digital

Territories: Hong Kong