For many, the budget planning season has started. As the recent Global Marketing Index (in association with World Economics) showed, budgets in Asia Pacific are tightening. Tight budgets need even tighter planning.
Warc, the world's most complete advertising knowledge resource, has crowdsourced best practice and advertising success stories to help ensure that your plans leverage the smartest new thinking, enabling you to plan your budget even more effectively.
Here is what your peers have been reading and recommending (exclusive to Warc):
How to balance long-term and short-term strategies
This Best Practice piece highlights some of the findings and recommendations from a recent IPA study by Les Binet and Peter Field, on how brands should split the budget between brand-building and activation. Read now
Low-budget effectiveness: Analysis of trends in campaigns with a budget of $500,000 or less
This analysis identifies trends in low-budget campaigns exploring topics such as budgets, marketing objectives, media channels, target audience, client sectors and geography, as well as a showcase of Gold-winning low-budget campaigns. Low-cost does not equal low ambition. Read now
Over the next few weeks, Warc will be sharing more useful budget planning guides with you.view more - Creative