Asda's Latest Spots Show Why You Should Never Compromise

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AMV BBDO launches new ads in the 'Don’t Compromise' campaign directed by Rogue's Alex Boutell
Asda's Latest Spots Show Why You Should Never Compromise

Asda value means not having to compromise, ever, according to the latest ads in its new 2020 branding campaign ‘Don’t Compromise’, created by AMV BBDO.

Two TV commercials sit at the heart of the new work. In ‘Nanna’, a grandmother and her daughter hit an impasse when discussing living arrangements and failing to agree.

Nanna wants independence – hurtling around country lanes on a motorbike with her toy boy. Helen, however, wants her on hand, at home, to help out with her kids. As a compromise, the grandmother lives in a caravan on the daughter’s driveway so close neither gets any privacy, so both lose out.

The new work broke on February 28th and will run for two weeks.

Asda - Nana Roast
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Creative Director: Rich McGrann, Andy Clough

Creatives: Jack Smedley, George Hackforth-Jones

Agency Planner: Sam Williams

Agency Account Team: Bobbie Gannon, Charlotte Oram, Phoebe Swan

Agency Producer: Tara Megson, Lucia Fioravanti (Assistant Producer)

Production Company: Rogue

Director: Alex Boutell

Production Co. Producer: Tom Farley

Post-production Company: Electric Theatre Company

Business Affairs: Maxine Thompson

Audio Post-production: String & Tins

Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

AMV BBDO, 3 months ago