3 months ago
Asda value means not having to compromise, ever, according to the latest ads in its new 2020 branding campaign ‘Don’t Compromise’, created by AMV BBDO.
Two TV commercials sit at the heart of the new work. In ‘Nanna’, a grandmother and her daughter hit an impasse when discussing living arrangements and failing to agree.
Nanna wants independence – hurtling around country lanes on a motorbike with her toy boy. Helen, however, wants her on hand, at home, to help out with her kids. As a compromise, the grandmother lives in a caravan on the daughter’s driveway so close neither gets any privacy, so both lose out.
The new work broke on February 28th and will run for two weeks.
Creative Director: Rich McGrann, Andy Clough
Creatives: Jack Smedley, George Hackforth-Jones
Agency Planner: Sam Williams
Agency Account Team: Bobbie Gannon, Charlotte Oram, Phoebe Swan
Agency Producer: Tara Megson, Lucia Fioravanti (Assistant Producer)
Production Company: Rogue
Director: Alex Boutell
Production Co. Producer: Tom Farley
Post-production Company: Electric Theatre Company
Business Affairs: Maxine Thompson
Audio Post-production: String & Tins
Categories: Supermarkets, Retail and RestaurantsAMV BBDO, 3 months ago