ASDA is among the first major retailers to launch its Christmas ad this year which is centred around giving customers ‘the Christmas they need at the prices they want’. The 'ASDA Price Christmas' campaign, created by AMV BBDO, sees the return of real-life ASDA super-fan Sunny and his family­, who previously featured in the ASDA price re-launch and Halloween campaigns.

Viewers follow Sunny and his family getting ready for Christmas with the great range available at ASDA and George. The ad features hero items from ASDA’s festive offering, including the new Bruce the Brussel Sprout Cake, the Extra Special Vegan Bao Bun Selection and a classic turkey.

Sunny decorates the house with Christmas lights from ASDA in preparation for the big day, and the ad ends with the house spectacularly lit up to the excitement of his children, and the bemusement of his next-door neighbour Christine.

The ad is set to the upbeat 1967 Christmas classic 'That’s What Christmas Means to Me' by Stevie Wonder.

The ad launched with a special one-minute film on 2nd November, with the TV ad also running in a 20-second cut-down as well as additional 20-second product focussed spots. The campaign is further supported by social, radio and print.

ASDA’s chief customer officer, Anna-Maree Shaw, said: “At ASDA, we know how important Christmas is for our customers, this year more than ever before. Christmas is going to be a little different for everyone, but through our ‘ASDA Price Christmas’ campaign, we want to reassure customers that everyone can have an extra special Christmas at the prices they want, which is why we’re keeping prices magically low. With great quality products at great value across food, drink and home, customers can make the most of the festivities without having to compromise.”

Eilidh Macaskill, vice president creative and media at ASDA, added: “We’re so excited the festive season is finally here, and can’t wait for our advert to hit TV screens. We loved working with Sunny and his family to bring our ASDA Price Christmas to life, showcasing the magic of Christmas at prices that all customers deserve.”