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Ascendas picks TBWA\India

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Ascendas picks TBWA\India to launch new Park Square Mall

Ascendas picks TBWA\India
Singapore-based Ascendas, Asia’s leading provider of business space solutions has chosen TBWA\India’s Bangalore office as their communications partner. The brand assigned is a new mall they are in the process of launching called ‘Park Square’. The agency won the account, following a multi-agency pitch.

Mr. Thomas Teo, Chief Executive Officer of Ascendas India said, “India is one of the key markets for Ascendas and has grown significantly. With increased activity in the cluttered mall space in Bangalore, our task will be to provide a unique experience to our audience with the launch of Park Square Mall. TBWA’s disruptive thinking and their creative approach will give our brand the necessary thrust to stand out.”

Commenting on the win, Nirmalya Sen, Managing Director of TBWA\India added, “Needless to say we are delighted. Co-creating ‘Park Square’ as a differentiated mall brand is an exciting prospect. It will require disrupting conventions both in the real estate and retail segments.”

Arindam Sengupta TBWA\India’s Vice President, South commented, “We are delighted the client believed in our disruptive approach. We made a Media Arts presentation at the pitch, which identifies the brand’s belief, and how the brand should behave across various touch points to reflect that belief. Bangalore should soon see a 360-degree campaign launching the Mall.”
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lbbonline.com, Tue, 19 Jul 2011 16:00:00 GMT