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ASB Bank's Toy Ambulance Ventures Out in Support of St John

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Saatchi New Zealand teams with Flux director Laban Dickinson for a charming new spot

ASB Bank's Toy Ambulance Ventures Out in Support of St John

ASB has released a campaign in support of St John to help raise necessary funds for the purchase of a new, fully-equipped ambulance. 

Created by Saatchi & Saatchi and Flux, the charming work imagines the night-time adventures of a little toy ambulance that wants to grow up to be a real ambulance for St John. 

The toy block set ambulances will be available to purchase for $15 in all ASB branches, online and via ASB True Rewards, with 100% of proceeds going to St John.

ASB Head of Community and Sponsorship Mark Graham is thrilled to play a part in such a creative campaign for a good cause.

“ASB has a longstanding partnership with St John and we’re proud to work together on the St John Toy Ambulance campaign. Not only is the toy ambulance a creative and tangible way to demonstrate support for St John, but Kiwis can look forward to seeing a brand new ambulance on the road and know they played a part in making that happen,” says Mr Graham.

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Print / OOH

Retoucher: Nick Browne

Production Company

Director: Laban Dickinson

ECD: Brent Chambers

Production Company: Flux

Producer: Sue Chambers


Audio Post Production: Digicake

Composer: Andrew McDowall

Sound Design: Brendon Morrow, Andrew McDowall

Sound Mix: Brendon Morrow

Creative Agency

Creative Agency: Saatchi & Saatchi NZ

Developer: Stanislav Konovod

Digital Producer: Emma Bossley, Matt Couston, Brendon Haddock

Executive Creative Director: Corey Chalmers & Guy Roberts

Finished Artist: Abigail Kerr

Head of Content Production: Jane Oak

Head of Creative Services: Andi Dalton

Senior Account Director: Jody McFarland

Senior Account Manager: Caroline Jackson

Senior Art Director: Charlie Godinet

Senior Designer: Ross Davies

Senior Digital Designer: Megan Ying

Studio Manager: Tias Somers


Animator: Laban Dickinson, Henry Bennett, Chaz Holland

Animators: Nick Henderson, Fergus Candy

Modelling: Adrian Rogers, Adam Yeo

Genres: Animation

Categories: Finance, Banking, Wed, 18 Nov 2015 14:43:22 GMT