Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

ASB Bank’s Digital Transformation Launches via VML Australia

Creative 160 Add to collection

Kiwi bank launches new website.

ASB Bank’s Digital Transformation Launches via VML Australia

VML and ASB Bank joined forces to reimagine ASB's digital product and service offerings through a new mobile-first customer experience - designing and engineering an all-new ASB website built on Adobe Experience Manager.
 
The launch is a major milestone for the bank and will affirm its position as a clear leader in digital marketing and customer experience in New Zealand. ASB undertook the digital transformation project to accommodate emerging device preferences and deliver on the digital experience expectations of today's customers while leveraging the benefits provided by advanced real-time data and personalisation capabilities.

VIEW THE CASE STUDY

003 (1).jpgOver the past 18 months, VML and ASB have been working to deploy fully reimagined sections of the site experience. These sections are already delivering significant uplifts for key success metrics and business drivers for the bank.

Following the final release of a search focused and personalised home page to tie the work together, the site will 005 (1).jpgarguably be one of the most innovative banking website experiences in the world to date.
 
Says Aden Hepburn, managing director and ECD, VML: "We are extremely excited to launch the new digital experience for ASB. The positive initial results build on a fantastic partnership as we reimagined ASB's digital and customer experience needs for the future. This was made possible by great client partners and the banks desire to create highly innovative and industry defining work."
 
Says Fiona Colgan, general manager of ASB Digital: "We wanted a design and front end development vendor who was able to create customer-centric mobile-responsive experiences that could drive the outcomes we were targeting.  And of course they had to match the innovative nature of our brand. In VML we found a partner who provided the expertise, scale, challenge and commitment we were looking for. We're very happy with both the initial business results we've seen since go-live and the platform this provides for ongoing optimisation."
 
You can experience the new ASB Bank website at http://www.asb.co.nz.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
VMLY&R Australia, Thu, 27 Oct 2016 00:49:32 GMT