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As Nasa Probe Lands on Mars, Californian ‘Mars Architect’ Imagines Life on the Red Planet

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Film created as part of a series by Think Make Create for Discovery and Visit California introduces Vera Mulyani, a ‘California Dreamer’

As Nasa Probe Lands on Mars, Californian ‘Mars Architect’ Imagines Life on the Red Planet
With Nasa’s InSight probe successfully touching down on the Red Planet this week, we may find ourselves wondering what the mission’s findings could mean.

Vera Mulyani, one of four innovative figures showcased by Discovery and Visit California’s ‘California Dreamers’ campaign, might have some ideas on that. Her role as a ‘Mars Architect’ may well come in handy as a result of the probe’s findings.

The overall campaign’s aim is to showcase the California state’s top innovators and creators on Discovery Channel UK, US, Canada & Australia, with original documentary content written and produced by Think Make Create.

 
The partnership includes four original short films that celebrate California-based pioneers breaking new ground in their industries. The films will air on Discovery Channel in the UK, US, Canada & Australia in commercial airtime, and across their respective websites and social channels, from October 8th – December 31st. They will also be housed on Visit California’s new streaming app California Dream365TV.
 
The California Dreamers include:
- Vera Mulyani, the founder of Mars City Design, which creates architectural blueprints for sustainable cities on Mars
- The Esalen Institute, the long established centre for free-thinking, dubbed the ‘secret spiritual power-source’ of California
- Env Board’s Daniel Del Toro and David Purser, the pioneers of biodegradable mushroom surfboards
- John Cox, a chef, food innovator and champion of sustainable ingredients
 
The partnership also includes Think Make Create’s two-part documentary California: Innovation Nation. From the original ‘garage innovators’ and the culture of alternative thinking which gave rise to Silicon Valley, to the present-day pioneers whose ideas are reinventing culture, travel, food production and spirituality; this series gives a fascinating glimpse into California as a hot-bed of innovation. The two hour-long films will air on Discovery Channel in Australia and Canada in December 2018.
 
Patrick Maitrot, VP Ad Sales South Europe Switz and Latam - Discovery and Eurosport said: "We are thrilled to have partnered with Visit California to bring ‘California Dreamers’ to audiences around the world. The high-quality films tell the stories of some truly remarkable pioneers and reflect Discovery Channel’s dedication to creating content that celebrates the world in all its wonder, diversity and amazement.”
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Production Company

Associate Producer: Chris Hollins

Creative: Jacquie Beaumont

Designer: Mathieu Dellabe

Director: Marcus Jones & Jacquie Beaumont

Director of Photography: Mark Hammond

Executive Producer: Jacquie Beaumont, Marcus Jones

Producer: Rosie Wells, George Arton (Series)

Production Company: Think Make Create

Researcher: Victoria Crawley

Offline

Editor: Francis Harris (California Dreamers), Francis Harris & Jon Cross (Innovation Nation)

Creative Agency

Creative: Jacquie Beaumont

Genres: Documentary, People

Categories: Services, Travel

lbbonline.com, Tue, 27 Nov 2018 15:53:48 GMT