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As Dine-In Reopens KFC Serenades Customers Back to Restaurants With 'KFC You Soon' Playlist

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Together with agency Naga DDB Tribal, the campaign celebrates KFC's return with playlist and TVC

As Dine-In Reopens KFC Serenades Customers Back to Restaurants With 'KFC You Soon' Playlist
The sounds of laughter drifting from table to table. The iconic brown trays and sauce dispensers. The irresistible smell of freshly prepared KFC chicken. KFC fans can now experience them in a KFC restaurant once again, as the brand has reopened its doors for dine-in, with social distancing measures in place.

Together with agency Naga DDB Tribal, KFC has launched a specially curated 86-track playlist titled ‘KFC You Soon’ to serenade customers back to its stores. Why 86? To commemorate each day the dine-in service was unavailable. The trilingual playlist aims to tell customers how much the brand has missed them.

“Over the past few months, restaurants have generally been quiet and lonely. If the tables, chairs, trays and sauce dispensers could speak, they would probably tell people how much they’ve been longing for their presence,” explain creative directors Jeremy Yeoh and Suryadipura Salleh on the thinking behind the idea. “As KFC reopens its stores for dine-in across the country, the team came up with the idea of serenading people back through song instead of doing the regular announcement.”

To promote the playlist, a dedication video was launched. It features a lonely KFC store pining for the return of its customers, serenading the viewer with popular song lyrics that convey its yearning.

Quirky and fun, the campaign is bound to put a smile on your face – just like KFC’s Original Recipe fried chicken.

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Creative agency

Creative agency: Naga DDB Tribal

Chief Creative Officer: Alvin Teoh

Creative Director: Suryadipura Salleh, Jeremy Yeoh

Associate Creative Director: Rachel Hoo

Senior Copywriter: Candice Chhoa

Copywriter: Peh Xin Ying

Art Director: Bobby Lai, Sara Chong

BM Copywriter: Zhafirry Fenner Zakaria

Head of AV: Sharon de Silva

AV Producer: Lee Boon Hsin

Business Unit Head: RZ Chew

Senior Account Manager: Brian Khoo

Account Manager: Dalina Annuar

Project Manager: Victoria Lim


Production House : Reservoir World Sdn Bhd

Film Director : Quek Shio Chuan

Producers : Kaviraj Ganayson & Chow Chun Son

Cinematography : Kai Lau

Post Production: Dixon Yoong

Colour Grade : Setyo Wib

Music and Audio : Raof Zamirdin

Categories: Retail and Restaurants , Fast food

DDB Worldwide, Mon, 22 Jun 2020 12:22:59 GMT