Arts & Letters has announced its latest campaign for Constant Contact, launching the new brand platform, 'Serious Business Relationships'. This is also the first campaign since Laura Goldberg took the helm as CMO at the brand.
The spots directed by David Shafei of World War Seven introduce the new brand platform. This fully integrated campaign portrays business owners and their customers as if they were in serious personal relationships with one another - featuring a landscape architect, plumber and butcher. The campaign includes TV, radio, digital, social, OOH.