Just imagine, it’s the European parliamentary elections – and only opponents of Europe turn up at the polls. Instead of waiting around to see what happens, Alliance for Europe – an informal, independent network of 50 civil society organisations and initiatives from 20 EU member states – is taking action now. 13 May, Alliance for Europe is sending out a strong musical appeal to the whole of Europe with the #vote4friendship campaign. The music video will be released across Europe. Alliance for Europe's campaign is primarily aimed at young EU citizens who take the achievements of the European Union for granted but, for the most part, do not go to the polls. The last time a new European Parliament was elected, only 43.09 percent of all eligible voters actually cast their vote.
A song for friendship and freedom – and against hatred and marginalisation
The focus of the campaign is a three-minute music video of the Queen song 'Friends Will Be Friends' featuring 30 artists from 28 countries. As well as the musicians, the video also features people from every European country who are coming together to support the campaign’s pro-European message. The participating performers, including soul and funk artist Oceana from Germany, Portuguese singer Virgul and Swedish alternative rockers Normandie, are not only making a musical contribution, but showing their commitment to the idea of a pan-European friendship in emotional video statements, which they are actively sharing with their national and international fans and followers.
Friends of Europe, unite!
#vote4friendship is aimed in particular at young Europeans who are meanwhile hard to reach with traditional campaigns and therefore more easily manipulated by targeted disinformation in the digital media. The campaign relies on the power of dialogue and is based on digital building blocks and formats that can be actively shared among civil society. A wide supporter network of European influencers including; Ulrich Wickert, Christopher Clark, Timothy Garton Ash and Nick Stern, and organisations including; Serviceplan Group, Deutsche Post Foundation, the BMW Foundation Herbert Quandt, ARB, CoInvest, Pulse of Europe and The Good Lobby share a common interest: to strengthen the European idea across all borders from a cultural, economic and living perspective.
Serviceplan Group has been supporting Alliance4Europe since autumn 2018, with extensive expertise ranging from communications strategy to PR. The agency Serviceplan Campaign 1 is responsible for the creative concept of the #vote4friendship campaign as well as the management of the entire implementation.
No vote, no voice
Of all EU citizens who are eligible to vote in the European elections, over half don’t. At the last elections for the European Parliament, the voter turnout throughout Europe was 43.09 percent. “By staying silent, millions of EU citizens, who enjoy living in a united Europe and reap its benefits on a daily basis, are opening the door to a radical minority that wants to jeopardise our Europe,” says Sonja Stuchtey (47), initiator and managing director of Alliance for Europe. Founded in November 2018, the NGO is opposing this with the Europe-wide omnichannel campaign #vote4friendship. Its aim is to break the silence of non-voters aged between 18 and 35 across Europe and to motivate at least three million of them to cast their vote.