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Artist Brendan Monroe and Magnum Bring a Pleasure Icon to London

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LOLA MullenLowe teams with renowned artist to create a mural painted on a giant wall in Shoreditch

Artist Brendan Monroe and Magnum Bring a Pleasure Icon to London

Premium pleasure and fine art is at the heart of Magnum’s voice. This year the brand continued its custom of collaborating with exemplary artists to create a series of hand crafted works of art, this time by Brendan Monroe. The illustrations inspire moments of pleasure where the iconic shape of the ice cream is seamlessly blended into the alluring black and white images.

Brendan Monroe is an American artist based in Santa Barbara, California. His work is characterised by creating a tension between reality and surrealism that translates into images of a familiar but unseen world. His work has been exhibited across the world and has been featured in The New York Times, The New Yorker, and New American Paintings.

Tomás Ostiglia, executive creative director of LOLA MullenLowe Madrid, comments: “The opportunity for building a pleasure icon like Magnum through art is an immense way to elevate the brand. It breaks the category codes and puts the brand in an enviable place where art, culture and pleasure meet."

The mural of the work is painted on a giant wall in Shoreditch in London starting in June. It is the first of series of artworks from the artist that will run in different markets around the world throughout the summer. LOLA MullenLowe is the global lead creative agency for Magnum.

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Client

Advertiser: Magnum

Global Brand Director: Ben Curtis

Global Vice President: Julien Barraux

Production Company

Production Company: High Rise Murals / Kinetic Active

Creative Agency

Account Management: Oscar Fernandez-Baca

Art Director: Camilo Jiménez, Felipe Antonioli

Chief Creative Officer: Chacho Puebla

Copywriter: Luis Giraldo

Creative Agency: LOLA MullenLowe

Creative Director: Saulo Rocha, André Toledo

Executive Creative Director: Tomás Ostiglia, Pancho Cassis

Global Brand Lead: Tom Elliston

Head of Art: Fabio Brigido

Head of social: Fred Bosch

Illustrator: Brendan Monroe

Producer: Felipe Calviño, Diego Baltazar

Categories: Food, Sweet

LOLA MullenLowe, Tue, 25 Jun 2019 15:47:30 GMT