Central to the campaign are a charming family of characters, who are with you every step of the way, guiding you through the whole process with humour and panache.
Designed and produced by Art&Graft’s multidisciplinary creative team, the campaign demonstrates Art&Graft’s signature blend of 2D & 3D styles to create unique and recognisable characters that bring these messages to life
The viewer flies through the space-age tunnel, in-keeping with the brands live-action TVCs, into the lives of our three sets of characters. With them we watch as their lives are transformed into magical surroundings with the help of Virgin Media through a celebratory football stadium, a sci-fi game planet and into a luscious exotic jungle.
Using a series of demographics supplied by Virgin Media, the Art&Graft team sculpted the personalities of each group, contemplating their likes and dislikes, what they watch, stream and browse. As such the characters become an honest expression of the brand’s offering; a family of personalities that represents everything Virgin Media has to offer.
These characters can be used to entertain, to teach, as well as help shift the traditional consumer/brand relationship beyond that of recognisable logos and colour schemes into something more tangible and fulfilling.