ArtClass Spices Up Roster with Director/Photographer Louise Palmberg

Dynamic director and food and beverage-loving creative, Louise Palmberg has joined the ArtClass roster of directors, an innovative production & post studio that continues to ascend in the entertainment and commercial worlds. Hailing originally from Sweden and currently residing in New York, Palmberg is known for showcasing her love of food in each of her unique works. Constantly showing that her passion for food, cooking, and community transcend just personal hobbies, and flow into her professional career, Palmberg has worked with a range of clients from one-of-a-kind family-owned restaurants, to widely popular global chains including Cheesecake Factory, Bacardi, Nespresso, and Hard Rock Cafe. 

Working across both motion and stills, Palmberg’s eye for detail is seen clearly throughout her credits; always bringing her deep understanding of the food industry to her work. Growing up as the child of two European restaurateurs, Palmberg has been inundated by the culinary world since inception. Honing her astute skills of highlighting the details of food and liquids, connecting with master chefs, and showcasing the human connection that ensues from the shared experience of cooking, is exactly what makes Palmberg so passionate about her work.

A recent project being a prime example of the level of expertise she brings, Bacardi brought on Palmberg to promote their ‘Reserva Ocho’ in partnership with the Academy Awards. 

Managing director Rebecca Niles spoke about the company's excitement to be joined by Palmberg: “I’ve known Louise for years, and been excitedly watching her progress triumphantly through the advertising world. Upon our recent reconnection, we’ve experienced a level of success that has us all excited for both the present and the future. Louise connects deeply with both the food, and the humanity; and the brands can tell – they can’t get enough of her!”.

"I’m both honoured and ecstatic to join ArtClass” added Palmberg. “To have the incredible support of the greater team at my side means I can focus on the things that matter most - creative process and results. It means a lot to me to be welcomed with open arms by the entire ArtClass family." 

Other successful campaigns that Palmberg has worked on include Chipotle’s introduction of their iconic cauliflower rice, as well as a Vanity Fair collaboration with Grey Goose for their Essences collection. Palmberg’s work has been featured in The Wall Street Journal, Eater New York and Refinery29. The ArtClass team is looking forward to the work Palmberg will continue to produce alongside their team, and is excited for what’s to come with this collaboration.