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'Art' of Learning Revolutionised

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TBWA\Hong Kong create interactive art studio for Standard Chartered arts event

'Art' of Learning Revolutionised

Standard Chartered Hong Kong is once again hosting the annual community arts event, Arts in the Park Mardi Gras at Victoria Park this weekend. Now in its 13th year, the event brings different art forms to the public with a different theme each year.
 

“We believe in making art accessible to people from all walks of life and Arts in the Park is the perfect arena for us to do this,” says Rita Wong, Head of Sustainability, Corporate Affairs, Standard Chartered Bank Hong Kong. “This year our event will celebrate art history, celebrating artists from DaVinci to Warhol, providing an interactive learning experience for anyone with a passion for art.”

 
The event includes an interactive art studio, created by TBWA\Hong Kong, that teaches people about art using LEAP Motion, the latest 3D motion tracking technology. Participants can explore different art forms from Pop Art, Impressionism to Cubism, and then create their own interpretations by literally painting in the air instead of canvas.  Select works will be shared on social media networks and featured at Standard Chartered Bank’s main branch large-screen, outdoor TV.

 

 
“We believe learning is best done through play, so we used technology to make art learning fun as well as immersive,” says Joanne Lao, Managing Director, TBWA\ Hong Kong.

 
The event will run from November 16th to 17th.  It will also include illuminative 3D installations based on famous paintings that will tour around the park and Causeway Bay at night.
 
To find out more about the Arts in the Park Mardi Gras please visit: www.standardchartered.com.hk/promotion/sustainability/aip
 
Credits


Project Name: Standard Chartered Arts in the Park 'Leap Into Art'

Client: Standard Chartered Bank (Hong Kong) Limited

Creative Agency: TBWA\ Hong Kong

Executive Creative Director: Sami Thessman

Copywriter: Ronald Cheng

Senior Art Director (Digital and Offline): Denny Hess

Senior Technical Producer: Denny Wong

Director of Digital/ Business Director: Jan Cho

Associate Account Director: Kenard Chui

Senior Account Executive: Ryan Pun

Head of Creative Technology: Victor Norgren

 

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Categories: Events, Sports and Leisure

lbbonline.com, Fri, 15 Nov 2013 14:12:33 GMT