Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Art Bridge Takes Us to a Concrete Future in New Music Video for Oumou Sangaré

Creative 306 Add to collection

Team worked with director Chris Saunders to create a portrayal of modern beauty, fashion and dance

Art Bridge Takes Us to a Concrete Future in New Music Video for Oumou Sangaré

Quad Group's newest department Art Bridge has recently launched the new music video 'Kamelemba' from Grammy Award-winning Malian artist Oumou Sangaré.

After producing the video for her beautifully poignant song “Yere Faga” earlier this year with director and fashion photographer Chris Saunders, Art Bridge was tapped again to assemble a team of artists to create this portrayal of modern beauty, fashion and dance, set in a realistic futuristic environment.

With choreography by Carmel Loanga, Art Bridge enlisted the Swaggers Dance Crew for a surreal dance trip through a dystopian urban setting. According to Chris Saunders, "The direction of the visuals are driven by Oumou’s lyrics, with a group of women who are robust and independent, resultant of generations of mistreatment within a very misogynistic reality. A paradigm can be seen in their attitudes, movements and the general visual style." 


Oumou Sangaré: Kamelemba from Art Bridge - Quad Group on Vimeo.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Chris Saunders

DOP: Art Bridge

Genres: Fashion & Beauty, Scenic

Categories: Music video, Short films

QUAD Group, Tue, 13 Jun 2017 14:57:23 GMT