The agency behind Al Gore’s Climate Reality project, Reality Drop
, an innovative activism initiative to spread truth quickly worldwide about global warming, was awarded an International ANDY in the public service category at the 2013 award show earlier this week. The agency, Arnold Worldwide, supported Gore’s project initiative on leading the design and management of the new direct response tool.
Arnold Worldwide attracted the attention of Gore and his colleagues through their groundbreaking cause-related work on the national anti-tobacco “truth” campaign. For “Reality Drop,” Arnold designed a unique way to bring news, climate science, game mechanics, and the power of the social web together.