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Arnold Worldwide's Bold New John Frieda Campaign Goes Global

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Me&John campaign kicks off in London's Piccadilly Circus with screens and custom video

Arnold Worldwide's Bold New John Frieda Campaign Goes Global

Arnold Worldwide and London-born beauty brand John Frieda have launched a bold new "me&john" global campaign, which kicked off yesterday in London.

The campaign is being launched through a series of TV spots, print ads, activations and installations across the globe—in the US, Canada, the UK, Germany, the Netherlands and Australia. Going back to its roots, the John Frieda Brand is “taking over” London with a number of exciting launches—from a “domination” of Piccadilly Circus with screens and custom video, to the Brit Awards on 2/25, to hitting the silver screen at showings of 50 Shades of Grey, and more.



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Client

Advertiser: John Frieda

Creative Agency

Creative Agency: Arnold Worldwide

Genres: People

Categories: Hair care, Beauty & Health

lbbonline.com, Thu, 12 Feb 2015 09:22:53 GMT