Arnold celebrates today as their truth Anti-Tobacco Profiles campaign is awarded a Bronze Lion at the Cannes Lions International Festival of Creativity.
The print campaign focused on unearthed documents from the Big Tobacco company, and the kind of profiling they were doing on women, black people and the gay community.
You can view the Cannes entrant background video here.
Executive Creative Directors: Wade Devers and Pete Johnson
Creative Directors: John Kearse, Travis Robertson and Greg Almeida
Art Director: Travis Robertson
Copywriter: Greg Almeida
Studio: Nat Novak
Art Producer: Kathy McMann
Business Affairs: Maria Rougvie
Marketing Producers: Paul Nelson, Tia Phillips and Erin Fucigna
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