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Arnold Schwarzenegger Is Zeus in BMW's Electric Super Bowl Teaser

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'Something Electric is Brewing' in Goodby Silverstein & Partners' Big Game campaign

Arnold Schwarzenegger Is Zeus in BMW's Electric Super Bowl Teaser

BMW is back in the Super Bowl and kicking off its campaign with some major star power – Arnold Schwarzenegger as Zeus, Greek god of lightning. Oh, and that mysterious new movie project Arnold teased via his Instagram post last week was indeed a fun way to kick off this epic story. The Instagram post received 1.7 million likes with tons of news sites speculating whether 'Zeus' was indeed a Super Bowl ad or new movie.  

After a 7-year hiatus, the automaker has returned to the big game with Schwarzenegger and Salma Hayek Pinault starring as Zeus and Hera to generate some excitement for an all-new, fully-electric vehicle.

Today, Schwarzenegger and BMW are breaking a 30-second teaser, dubbed 'Something Electric is Brewing', to launch the campaign, led by creative AOR Goodby Silverstein & Partners. 

Stay tuned to find out what Zeus is doing amongst the mortals, how Hera is involved, and where a BMW vehicle fits into this whole story.

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Ad Agency: Goodby Silverstein & Partners

Client: BMW North America

Title of Creative Work: “Something Electric is Brewing” is the teaser; “Zeus & Hera” is the Super Bowl spot


President and CEO, BMW of North America: Sebastian Mackensen

Senior VP Customer & Brand BMW: Jens Thiemer

VP, Marketing: Uwe Dreher

VP Brand Communication & Brand Experience: Stefan Ponikva

VP, Corporate Communications: Adam Sykes

Head of Brand Strategy & Communications: Albi Pagenstert

Head of Content, Digital, & Editorial Marketing: Susanne Giuliani

Head of Content Creation & Production: Max Bauer

Media & Communications Manager: Lisa Judge

Corporate Communications Spokesperson: Phil Dilanni

Senior National Marketing Specialist: Lauren Martens

Content Lead, Content Creation & Production: Steffi Armbruster

National Media Specialist: Zach Ambrosino

Social Media Specialist: Jaime Pritchard

Lifestyle, Brand and Internal Communications Specialist: Matthew Spadaro


Partner: Rich Silverstein

Chief Creative Officer: Margaret Johnson

Executive Creative Directors: Matt Edwards and Wes Phelan

Associate Creative Directors: Carlos Rangel and Kevin Leung

Copywriter: Sam Dworkin

Art Director: Michael Rodriguez

Junior Art Director: Emilio Diaz


Head of Production: Leila Gage

Executive Broadcast Producer: Matt Flaker

Senior Broadcast Producer: Kateri McLucas

Broadcast Producer: Dan Chang

Director of Graphic Services: Jim King

Photography: Quinn Gravier

Sr. Print Producer: Noah Dasho

Graphics Producer: Kristin van Praag

Executive Interactive Producer: Tena Goy

Senior Interactive Producer: Severin Sauliere

Director of Production Arts: Will Hung

Production Artist: Joanna Pham and Maria Leung

Account Services

Managing Partner: Leslie Barrett

Group Account Director: Jenna Duboe

Account Director: Crystal Chan and Alissa Sheely

Account Manager: Rebecca Bell and Ali Bentin

Integration Manager: Olivia Mullen


Partner, Head of Brand Strategy:

Group Brand Strategy Director: Stephanie Phillips

Brand Strategy Director: Kevin DeStefan

Junior Brand Strategist: Lyniece Hill

Partner, Head of Communication Strategy: Christine Chen

Group Communication Strategy Director: Dong Kim

Senior Communication Strategist: Matt Hudgins

Junior Communication Strategist: Josh German

Deputy Director of Research Strategy: Jane Warren

Junior Research Strategist: Whitney Thomas

Director of PR: Meredith Vellines

Business Affairs

Director of Business Affairs: Judy Ybarra

Senior Business Affairs Manager: Heidi Killeen

Broadcast Traffic Director: Ruchele Eisenman

Senior Broadcast Traffic Manager: Edgar Ornelas

Production Company

Company name: Hungry Man

Director: Bryan Buckley

Director of Photography: Scott Henriksen

Producer: Matt Lefebvre

Managing Partner: Mino Jarjoura

Executive Producer/Dir of Sales: Dan Duffy

Production Designer: David Skinner

First AD: Craig Owens

Editorial Company

Company name: NO6

Editor: Jason MacDonald

Senior Assistant Editor: Max Redinger

Assistant Editor: Riley Donigan

Executive Producer: Corina Dennison

Head of Production: Laura Molinaro


Company name: Company 3

Colorist: Tom Poole

Color Producer: Alexandra Lubrano


Company name: The Mill

Executive Producer: Hillary Thomas

Senior VFX Producer: Derek Tekus

Creative Director: John Leonti

2D Leads: Benoit Mannequin, Alexander Candlish

3D Leads: Jessica Groom, Robert Chapman

Animation Lead: Jacob Bergman

VFX Coordinator: Charlotte Preuss, Chloe Gauthier

Sound Design

Sound Design: Q Department


Olympus Music: Squeak E Clean

Creative Director: Justin Hori

Palm Springs Music: “Theme from Eternal Sunshine of the Spotless Mind”

Driving Music: “Electric Avenue” by Eddy Grant

Music Consultant: David Fisher


Company name: Sonic Union

Sound Designer/Mix Engineer: Steve Rosen

Assistant Mixer: Joey Glick

Studio Director: Justine Cortale

Still Imagery

Retouching: Ankur Patar

CGI: Fury Imaging

Retouching: Sam Nordemann

Genres: Comedy

Categories: Automotive, Cars

Goodby Silverstein & Partners, Thu, 03 Feb 2022 10:28:34 GMT