Goodby Silverstein & Partners
Thu, 03 Feb 2022 10:28:34 GMT
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Arnold Schwarzenegger Is Zeus in BMW's Electric Super Bowl Teaser
'Something Electric is Brewing' in Goodby Silverstein & Partners' Big Game campaign
BMW is back in the Super Bowl and kicking off its campaign with some major star power – Arnold Schwarzenegger as Zeus, Greek god of lightning. Oh, and that mysterious new movie project Arnold teased via his Instagram post last week was indeed a fun way to kick off this epic story. The Instagram post received 1.7 million likes with tons of news sites speculating whether 'Zeus' was indeed a Super Bowl ad or new movie.
After a 7-year hiatus, the automaker has returned to the big game with Schwarzenegger and Salma Hayek Pinault starring as Zeus and Hera to generate some excitement for an all-new, fully-electric vehicle.
Today, Schwarzenegger and BMW are breaking a 30-second teaser, dubbed 'Something Electric is Brewing', to launch the campaign, led by creative AOR Goodby Silverstein & Partners.
Stay tuned to find out what Zeus is doing amongst the mortals, how Hera is involved, and where a BMW vehicle fits into this whole story.
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Credits
Ad Agency: Goodby Silverstein & Partners
Client: BMW North America
Title of Creative Work: “Something Electric is Brewing” is the teaser; “Zeus & Hera” is the Super Bowl spot
BMW
President and CEO, BMW of North America: Sebastian Mackensen
Senior VP Customer & Brand BMW: Jens Thiemer
VP, Marketing: Uwe Dreher
VP Brand Communication & Brand Experience: Stefan Ponikva
VP, Corporate Communications: Adam Sykes
Head of Brand Strategy & Communications: Albi Pagenstert
Head of Content, Digital, & Editorial Marketing: Susanne Giuliani
Head of Content Creation & Production: Max Bauer
Media & Communications Manager: Lisa Judge
Corporate Communications Spokesperson: Phil Dilanni
Senior National Marketing Specialist: Lauren Martens
Content Lead, Content Creation & Production: Steffi Armbruster
National Media Specialist: Zach Ambrosino
Social Media Specialist: Jaime Pritchard
Lifestyle, Brand and Internal Communications Specialist: Matthew Spadaro
Creative
Partner: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Executive Creative Directors: Matt Edwards and Wes Phelan
Associate Creative Directors: Carlos Rangel and Kevin Leung
Copywriter: Sam Dworkin
Art Director: Michael Rodriguez
Junior Art Director: Emilio Diaz
Production
Head of Production: Leila Gage
Executive Broadcast Producer: Matt Flaker
Senior Broadcast Producer: Kateri McLucas
Broadcast Producer: Dan Chang
Director of Graphic Services: Jim King
Photography: Quinn Gravier
Sr. Print Producer: Noah Dasho
Graphics Producer: Kristin van Praag
Executive Interactive Producer: Tena Goy
Senior Interactive Producer: Severin Sauliere
Director of Production Arts: Will Hung
Production Artist: Joanna Pham and Maria Leung
Account Services
Managing Partner: Leslie Barrett
Group Account Director: Jenna Duboe
Account Director: Crystal Chan and Alissa Sheely
Account Manager: Rebecca Bell and Ali Bentin
Integration Manager: Olivia Mullen
Strategy
Partner, Head of Brand Strategy:
Group Brand Strategy Director: Stephanie Phillips
Brand Strategy Director: Kevin DeStefan
Junior Brand Strategist: Lyniece Hill
Partner, Head of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Matt Hudgins
Junior Communication Strategist: Josh German
Deputy Director of Research Strategy: Jane Warren
Junior Research Strategist: Whitney Thomas
Director of PR: Meredith Vellines
Business Affairs
Director of Business Affairs: Judy Ybarra
Senior Business Affairs Manager: Heidi Killeen
Broadcast Traffic Director: Ruchele Eisenman
Senior Broadcast Traffic Manager: Edgar Ornelas
Production Company
Company name: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Producer: Matt Lefebvre
Managing Partner: Mino Jarjoura
Executive Producer/Dir of Sales: Dan Duffy
Production Designer: David Skinner
First AD: Craig Owens
Editorial Company
Company name: NO6
Editor: Jason MacDonald
Senior Assistant Editor: Max Redinger
Assistant Editor: Riley Donigan
Executive Producer: Corina Dennison
Head of Production: Laura Molinaro
Telecine
Company name: Company 3
Colorist: Tom Poole
Color Producer: Alexandra Lubrano
VFX/Finishing
Company name: The Mill
Executive Producer: Hillary Thomas
Senior VFX Producer: Derek Tekus
Creative Director: John Leonti
2D Leads: Benoit Mannequin, Alexander Candlish
3D Leads: Jessica Groom, Robert Chapman
Animation Lead: Jacob Bergman
VFX Coordinator: Charlotte Preuss, Chloe Gauthier
Sound Design
Sound Design: Q Department
Music
Olympus Music: Squeak E Clean
Creative Director: Justin Hori
Palm Springs Music: “Theme from Eternal Sunshine of the Spotless Mind”
Driving Music: “Electric Avenue” by Eddy Grant
Music Consultant: David Fisher
Mix
Company name: Sonic Union
Sound Designer/Mix Engineer: Steve Rosen
Assistant Mixer: Joey Glick
Studio Director: Justine Cortale
Still Imagery
Retouching: Ankur Patar
CGI: Fury Imaging
Retouching: Sam Nordemann
Genres: Comedy
Categories: Automotive, Cars
Goodby Silverstein & Partners, Thu, 03 Feb 2022 10:28:34 GMT
