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Creative in association withGear Seven
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Arnold Schwarzenegger Is Zeus in BMW's Electric Super Bowl Teaser
03/02/2022
Group745
Advertising Agency
San Francisco, USA
355
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'Something Electric is Brewing' in Goodby Silverstein & Partners' Big Game campaign
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BMW is back in the Super Bowl and kicking off its campaign with some major star power – Arnold Schwarzenegger as Zeus, Greek god of lightning. Oh, and that mysterious new movie project Arnold teased via his Instagram post last week was indeed a fun way to kick off this epic story. The Instagram post received 1.7 million likes with tons of news sites speculating whether 'Zeus' was indeed a Super Bowl ad or new movie.  

After a 7-year hiatus, the automaker has returned to the big game with Schwarzenegger and Salma Hayek Pinault starring as Zeus and Hera to generate some excitement for an all-new, fully-electric vehicle.

Today, Schwarzenegger and BMW are breaking a 30-second teaser, dubbed 'Something Electric is Brewing', to launch the campaign, led by creative AOR Goodby Silverstein & Partners. 

Stay tuned to find out what Zeus is doing amongst the mortals, how Hera is involved, and where a BMW vehicle fits into this whole story.

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Work from Goodby Silverstein & Partners
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