Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Arnold NYC for Del Monte's Milk-Bone

Creative 0 Add to collection

Dog treat brand's first national integrated campaign

Arnold NYC for Del Monte's Milk-Bone

This week , Arnoldnyc and Del Monte's Milk-Bone brand dog biscuits launched the dog treat's 1st national TV and fully integrated campaign in 10 years. The campaign, which includes new branding and positioning, is designed to elevate the owner-canine relationship by spotlighting those special bonding moments, such as that point at the end of a long day featured in the first :30 "Welcome Home" that began airing this week. A second spot, "Ready, Set, Go," focuses on that moment when a dog, uninterested until he hears the car keys, realizes his owner is about to leave home, is scheduled to begin airing in 90 days.






Chief Creative Officer - Aaron Griffiths

VP, Creative Director - Betsy Guerro

Senior Art Director - Mike Hong

Art Producer - Kristen Walsh

Senior Broadcast Producer - Pete Scudese


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Home, Pet Supplies, Mon, 03 Jun 2013 14:34:03 GMT