Arnold Furnace's 'Afternoon Delight'

 

Arnold Furnace has created an online campaign for Stonemen, a small company making high quality underwear primarily for men. 

 

Although the product is men’s underwear it is a no brainer that guys would prefer to see a woman in her smalls than their fellow man. “Making a film about a woman who gets naked seemed like a fruitful place to start, and there’s a genuine truth in the fact that women appreciate a man in spunky undies,” said Tom Spicer, Joint National Creative Director, Arnold Furnace.

 

The spot, 'Afternoon Delight', begins with a woman being stood up by her lover. Home alone and determined not to let the afternoon go to waste, she decides to put on some music, have a dance, pop the champagne and see where the mood takes her. 

 

“The high production values of the film reflect Stonemen’s own obsession with quality. To print a seamless 360 degrees image on a pair of undies has been a labour of love for us and we wanted to bring the same level of craft to the film. It’s rare that virals have this aesthetic and adding an interactive element is a genuine marriage between beauty and the kind of fun you like to have with your mates,” said Marc Debnam, Director, Stonemen.

 

“It doesn’t matter whether you’re George Clooney or George Costanza, to know that you have the potential to make a woman whip her clothes off simply by wearing a certain brand of undies is a very powerful and compelling piece of information. I’ve got Monday through Sunday covered with Stonemen underpants”, said Paul Fenton, Joint National Creative Director, Arnold Furnace.

 

To view the spot go to: http://bit.ly/J9J3bk

 

 

Arnold Furnace Team:

Creative Director - Paul Fenton and Tom Spicer

Art Director - Paul Fenton and Tom Spicer

Copywriter - Paul Fenton and Tom Spicer

Agency Producer - Melissa Petryszyn

Digital Strategist - Cairo Walker

Agency Digital Producers - Luke O'Doherty, Kate Egan and Melissa Petryszyn

 

Credits:

Director - Stephen Carroll

Editor - Dan Lee (The Editors)

DOP - Jeremy Rouse

Post Production Producer - Nicoletta Rousianos (The Editors)

Flame - Adam Archer (The Editors)

Titles - Beau Simmons (Foxtrot Echo)

Flash Developer - Rob Muller

Digital Strategist - Cairo Walker

Agency Digital Producers - Luke O'Doherty and Kate Egan and Melissa Petryszyn

Sound Design - Song Zu

Sound Design Producers - Larissa Coupe and Morgan Cabot (Song Zu)

Sound Engineer - Abby Sie (Song Zu)

Music - The Lovers

Music Licence - Gaga Music