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Arnold Furnace's 'Afternoon Delight'

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“Making a film about a woman who gets naked seemed like a fruitful place to start"

Arnold Furnace's 'Afternoon Delight'

 

 
Arnold Furnace has created an online campaign for Stonemen, a small company making high quality underwear primarily for men. 
 
Although the product is men’s underwear it is a no brainer that guys would prefer to see a woman in her smalls than their fellow man. “Making a film about a woman who gets naked seemed like a fruitful place to start, and there’s a genuine truth in the fact that women appreciate a man in spunky undies,” said Tom Spicer, Joint National Creative Director, Arnold Furnace.
 
The spot, 'Afternoon Delight', begins with a woman being stood up by her lover. Home alone and determined not to let the afternoon go to waste, she decides to put on some music, have a dance, pop the champagne and see where the mood takes her. 
 
“The high production values of the film reflect Stonemen’s own obsession with quality. To print a seamless 360 degrees image on a pair of undies has been a labour of love for us and we wanted to bring the same level of craft to the film. It’s rare that virals have this aesthetic and adding an interactive element is a genuine marriage between beauty and the kind of fun you like to have with your mates,” said Marc Debnam, Director, Stonemen.
 
“It doesn’t matter whether you’re George Clooney or George Costanza, to know that you have the potential to make a woman whip her clothes off simply by wearing a certain brand of undies is a very powerful and compelling piece of information. I’ve got Monday through Sunday covered with Stonemen underpants”, said Paul Fenton, Joint National Creative Director, Arnold Furnace.
 
To view the spot go to: http://bit.ly/J9J3bk
 
 
Arnold Furnace Team:
Creative Director - Paul Fenton and Tom Spicer
Art Director - Paul Fenton and Tom Spicer
Copywriter - Paul Fenton and Tom Spicer
Agency Producer - Melissa Petryszyn
Digital Strategist - Cairo Walker
Agency Digital Producers - Luke O'Doherty, Kate Egan and Melissa Petryszyn
 
Credits:
Director - Stephen Carroll
Editor - Dan Lee (The Editors)
DOP - Jeremy Rouse
Post Production Producer - Nicoletta Rousianos (The Editors)
Flame - Adam Archer (The Editors)
Titles - Beau Simmons (Foxtrot Echo)
Flash Developer - Rob Muller
Digital Strategist - Cairo Walker
Agency Digital Producers - Luke O'Doherty and Kate Egan and Melissa Petryszyn
Sound Design - Song Zu
Sound Design Producers - Larissa Coupe and Morgan Cabot (Song Zu)
Sound Engineer - Abby Sie (Song Zu)
Music - The Lovers
Music Licence - Gaga Music
 
 
 
 
 
 
 
 
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Genres: People

Categories: Underwear, Clothing and Fashion

lbbonline.com, Tue, 22 May 2012 23:36:16 GMT