Wed, 14 May 2014 09:33:55 GMT
Vitamins, minerals and supplements is a category Cenovis wanted to make more relevant to people’s lives through products that have a real point of difference.
Research highlighted that parents who want to stay in shape and care about what they eat, aren’t motivated by vanity or health but by being there for their kids.
This is the strategy behind the new campaign by Arnold Furnace, and their inspiration for ‘the better you are, the better they’ll be’ line. The campaign features TV, OOH and Print, and each execution paints a picture of adults seemingly training for their own personal gain. However it’s then revealed that the real motivation is their kids.
Tom Spicer, ECD Arnold Furnace said of the campaign, “It’s not easy getting good work out in the VMS category, but Chloe and Archie wrote some lovely scripts which Richard Bullock has done a beautiful job of bringing to life in a visually and tonally arresting way that’s very different from any other vitamin brands out there.”
A spokesperson from Sanofi added, ”Cenovis has been speaking to families for over 70 years, and they’ve told us that parenting is a little like putting an oxygen mask on when on a plane, you have to look after yourself before you can look after others. We’re very pleased that our new campaign shows parents being the best they can be for themselves, so they can be the best possible parents.”
Categories: Beauty & Health, Health careRevolver, Wed, 14 May 2014 09:33:55 GMT