Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Armoury's Ben Perry Directs Cacophony of Colours for DryNites

Creative 101 Add to collection

The film stars a real family which helped with shooting restrictions and brought authentic performances to the film

Armoury's Ben Perry Directs Cacophony of Colours for DryNites
Armoury director, Ben Perry, has directed a new film for DryNites. The film is a classic case of being careful of what you wish for, eg) a good night's sleep. The charming and knowingly told film captures just that with a cacophony of colours. Directed by Armoury London’s Ben Perry during lockdown, the film stars a real family which helped with shooting restrictions and brought authentic performances to the film.

“A little bit of BTS info is we made the decision to cast a real family to get a genuine family performance, but this also really helped with the filming restrictions we are all working with right now." said Matt Hichens, MD at Amoury London. "It was our Hero boy’s film debut, but as you can see he got the hang of it pretty quickly! Big thanks to everyone at Rocketmill for the wonderful concept and it was a joy to work on with them from start to finish.”

Ben added: “It’s always lovely working with a real family, and with Covid still going on it was a perfect situation. Add a great crew, creative team and some colourful explosions and you have a real riot. I hope the end result gives people some much needed smiles.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Client: DryNites

Title: 'Less Worry, More Childhood'

Agency

Agency: Rocket Mill

ECD: Ian Flynn

CD: Martyn Smith

Producer: Mathilde Stone

Production

Production Company: Armoury

Production Representative: Lemonade Reps

Director: Ben Perry

Executive Producer: Matt Hichens

Producer: Sarah Mavity

DOP: Theo Graland

PM: Eolande Diaz

PA: Robyn Warwick

Editor: James Demetriou Amuse the Butcher

Post: Envy

Music: Outstandard

Genres: Visual VFX

Categories: Beauty & Health, Baby care

Armoury, Mon, 08 Feb 2021 18:02:42 GMT